Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Mitch D'Souza

Markham

Summary

I am an experienced and driven marketer with over eight years of experience. Throughout my career, I have successfully directed marketing efforts and helped to attract and retain customers. I am adept in analyzing consumer behavior data and launching marketing campaigns to achieve measurable goals. I have experience in preparing and overseeing digital and traditional marketing campaigns, resulting in an increase in customer and vendor relations for the company. I am also skilled in monitoring and reporting marketing objectives to maintain necessary internal communications within the company. I am pragmatic and result-oriented and am determined to build a market presence in the next company I am determined to build a market presence in the next company I join.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Manager

Active International
02.2022 - Current
  • Developed and executed campaigns that communicate value proposition, key message, product differentiation and company resources.
  • Facilitated seamless collaboration among global category and cross-functional marketing teams, orchestrating strategic alignment and synergy across owned & operated, digital direct, and partner channels to maximize marketing impact and effectiveness.
  • Successfully launched a subsidiary agency and developed a comprehensive go-to-market (GTM) strategy for both Canadian and U.S. markets, while maintaining strong client relationships and partnerships
  • Partnered with leaders executing local marketing initiatives to brainstorm, organize, and launch effective prospecting events, ranging from small, intimate experiences to large-scale gatherings, encompassing both in-person and digital formats.

Marketing and Communications Specialist

Insource Corp
09.2019 - 01.2022
  • Orchestrated and implemented company-wide re-branding to improve sales and revenue by 23%. This included a new sales website, logo, products, and mission statement.
  • Successfully executed product launches and brand promotions with integrated marketing campaigns that resulted in double-digit sales growth and customer acquisition.
  • Developed marketing strategies to monitor internal and external KPI's and ROI.
  • Ideation to create proposals/presentations for client pitches using PowerPoint, Adobe Photoshop and Illustrator.
  • Accountable for client projects, budget management, and responsible for producing measurable business results.

Marketing Specialist / Account Executive

Reconnect IT
01.2017 - 09.2019
  • Acquired clients by engaging business owners and C-Level executives
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Presented digital marketing solutions that help clients grow their brands. (SEO, Social media and Google Ads)
  • Identified appropriate marketing channels and target customers for campaigns.

Artist Marketing Intern

Sony Music Entertainment Canada
01.2019 - 05.2019
  • Assisted with planning and execution of events for various projects such as album releases and tour planning.
  • Tracked and analyzed web analytics to recommend proactive adjustments to marketing strategies.
  • Prepared reports detailing project updates, performance information, and ongoing trends.

Education

Bachelor of Arts - Communications And Media Studies

York University
Toronto, ON

Post Graduate Certificate - Digital Marketing

George Brown College
Toronto, ON

Skills

  • Google Analytics and Ads
  • Adobe Creative Suite
  • WordPress (HTML and CSS)
  • MailChimp
  • SalesForce
  • Power Bi & Copilot

Certification

Google Analytics (10/2018) Hootsuite Platform Certification (12/2018)

Accomplishments

    PROJECTS Ontario Schools COVID-19 Twitter Bot and Website

    ● Python bot that tweets out daily numbers of COVID-19 cases in Ontario public schools as reported by the Ministry of Education as well as weekly charts to show progression of virus spread within school populations

    ● Uses Tweepy Python library to access Twitter API allowing for correct formatting and publishing of tweets and Ontario’s data API to retrieve relevant data

    ● Accompanied by React website to display a dashboard of up-to-date information regarding COVID-19 cases in Ontario public schools: https://ontarioschoolscovid.com/

Timeline

Marketing Manager

Active International
02.2022 - Current

Marketing and Communications Specialist

Insource Corp
09.2019 - 01.2022

Artist Marketing Intern

Sony Music Entertainment Canada
01.2019 - 05.2019

Marketing Specialist / Account Executive

Reconnect IT
01.2017 - 09.2019

Bachelor of Arts - Communications And Media Studies

York University

Post Graduate Certificate - Digital Marketing

George Brown College
Mitch D'Souza