Summary
Overview
Work History
Education
Skills
Certification
Timeline
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MITALI SHARMA

Calgary,AB

Summary

I create engaging digital banking experiences across Canada, using over 5 years of Human-Centered Design expertise. I focus on combining innovative solutions with user-friendly design principles to make digital interactions easy, enjoyable, and effective for users.

Overview

9
9
years of professional experience
1
1
Certification

Work History

UX Researcher

Celero
, Canada
01.2020 - Current
  • Led the design and implementation of a user-friendly digital banking system accessible on web and mobile platforms for 30+ credit unions across Canada.
  • Achieved a 25% increase in user satisfaction and a 20% reduction in support calls within the first six months by utilizing agile methodologies and iterative design processes.
  • Developed and maintained Celero's comprehensive design system for digital banking, ensuring consistent branding across credit unions and enhancing brand identity and user recognition.
  • Spearheaded cross-functional collaboration with product, development, and marketing teams to drive product enhancements and improve key performance indicators (KPIs).
  • Resulted in a 30% increase in brand consistency and a 15% boost in user engagement within the first year.
  • Conducted interviews and usability testing to incorporate accessibility and inclusive design features for impaired members of the credit union system.
  • Achieved a 30% increase in usability for impaired users and a 20% reduction in accessibility-related support requests within the first quarter.

Digital Media Designer & Researcher

Engage Building Products
, Canada
06.2017 - 09.2019
  • Conducted comprehensive user research and usability testing to gather insights and identify pain points in website design.
  • Collaborated closely with cross-functional teams to implement website design solutions based on research findings, resulting in an 80% increase in web traffic.
  • Presented key data insights and visual reports to higher management, highlighting trends, successes, and areas for improvement in the user experience.
  • Integrated UX research methodologies into the design process to ensure data-driven decision-making and continuous improvement of digital products.

Digital & Print Media Designer & Researcher

Indi Design
, India
01.2015 - 01.2016
  • Designed and developed website content with a focus on enhancing user experience and engagement.
  • Conducted thorough user research to understand audience preferences and behaviors, resulting in the crafting of personas for POOL magazine.
  • Ensured effective alignment between content and audience preferences to maintain POOL magazine's international acclaim.
  • Utilized UX research methodologies to inform content strategy and drive improvements in user experience.
  • Achieved a 20% increase in website traffic and a 15% boost in lead generation through website content enhancements.

Education

M.Des - Communication Design

DA-IICT
06-2015

B.Tech - Biotechnology

Banasthali University
06-2013

Skills

  • Ul/Interaction Design
  • Agile Development
  • Wireframing
  • Prototyping
  • Data Visualization
  • Identity Systems
  • Style Guides
  • Mobile Design
  • Web Design
  • Accessible Design
  • Product Design
  • Design
  • Figma
  • Sketch
  • Adobe Creative Suite
  • HTML/CSS
  • Usability Testing
  • Microsoft Azure
  • Miro
  • Qualtrics
  • Software

Certification

Nielsen Norman / UXC Certified

Service Design / IDEO

Timeline

UX Researcher

Celero
01.2020 - Current

Digital Media Designer & Researcher

Engage Building Products
06.2017 - 09.2019

Digital & Print Media Designer & Researcher

Indi Design
01.2015 - 01.2016

M.Des - Communication Design

DA-IICT

B.Tech - Biotechnology

Banasthali University

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MITALI SHARMA