Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

MISHAL FATIMA

Toronto,ON

Summary

Marketing Cloud Developer with over 8 years of experience creating digital campaigns that enhance brand growth and improve customer experiences. Certified in Salesforce Marketing Cloud, skilled in using tools such as Automation Studio, Journey Builder, AMPscript, and SSJS to build personalized, data-driven campaigns. Expertise in streamlining processes through reusable templates and automated reports for faster, more efficient campaign execution. Ensures compliance with data privacy regulations and proactively manages risks to uphold high standards.

Overview

10
10
years of professional experience

Work History

Marketing Cloud Developer

Manulife
06.2020 - Current
  • Developed and implemented solutions in Salesforce Marketing Cloud and Salesforce Sales using Marketing Cloud Connect.
  • Managed multi-channel campaigns (email, push, SMS) with expertise in segmentation, audience targeting, and customer lifecycle programs across onshore and offshore models.
  • Oversaw daily SFMC operations, including data management, system optimization, and performance reporting.
  • Translated business requirements into scalable, high-performing marketing solutions.
  • Automated and optimized behavioral email journeys, newsletters, and promotional campaigns for targeted audience segments.
  • Built data-driven audience segments using SQL and CRM attributes to enhance engagement.
  • Deployed automated, triggered, and A/B-tested email campaigns to drive performance improvements.
  • Documented technical processes, workflows, and SLAs to ensure operational consistency.
  • Designed and personalized email templates using HTML, CSS, and AMPscript.
  • Created customer journeys and automation workflows for diverse business needs.

Email Marketing Developer

Bank of Montreal
04.2020 - 06.2020
  • Executed impactful email marketing campaigns, driving customer engagement and retention.
  • Deployed ad hoc email campaigns, ensuring timely and effective communication.
  • Developed and validated data deployment lists using SQL queries and data extension filters, ensuring accuracy and relevance.
  • Designed automated campaigns and optimized subject lines using industry best practices.
  • Created and coded dynamic emails utilizing HTML, SQL, and AMPscript for enhanced personalization and performance.

Email Marketing Specialist

PetHealth Inc.
09.2019 - 03.2020
  • Executed email marketing campaigns at Pethealth Inc., driving customer acquisition and retention.
  • Leveraged ESPs including Salesforce (ExactTarget), IBM Acoustic (IBM Watson, Silverpop), and Delivra to segment customer lists and develop behavior-driven email campaigns, enhancing relevance, engagement, and performance metrics (open and unsubscribe rates).
  • Developed and validated deployment lists using SQL queries and data extension filters to ensure precision and effectiveness.
  • Designed and implemented triggered email campaigns, optimizing subject lines with proven best practices to maximize impact.

Digital Marketing Specialist

Hashtag Tribe
03.2017 - 10.2018
  • Implemented email marketing campaigns for 3M, Oye Hoye (Lays) & Fanta resulting in-positive growth of customer base
  • Used ESPs like MailChimp & Salesforce to segment customer lists and build email campaigns based on different customer behaviours to improve relevance, frequency, engagement, open rate, and unsubscribe rate
  • Built and executed email marketing campaigns including HTML coding, lists, segmentation, imports, testing, and reporting
  • Managed timelines and wrote content for product web pages and product launches
  • Designed email mock-ups, triggered email campaigns, subject line best practices
  • Built and maintained strong relationships with clients
  • Worked with cross-departmental teams to ensure best practices were followed
  • Implemented social media campaigns for 3M, Shakarganjh and few other brands
  • Designed their social media campaigns and implemented different approaches to improve brand engagement

HR Intern

Tetra Pak
11.2016 - 01.2017

Co-op

Centre For Economic Research In Pakistan(CERP)
08.2016 - 10.2016

Sales Associate- Co-op

Nestle
06.2015 - 08.2015

Education

Software Engineering Diploma - IT

BrainStation
Toronto, ON
01.2025

Bachelor of Business - Marketing, Media Studies

Lahore School of Economics
Lahore, Punjab
01.2016

Skills

  • Strategic Planning
  • Data Analysis
  • Campaign Management
  • Team Building
  • Client Servicing
  • Microsoft Office
  • SPSS Software
  • Email Marketing (Salesforce Marketing Cloud, Acoustic, Delivra, MailChimp)
  • SQL
  • HTML/CSS
  • Ampscript
  • Google Analytics
  • Asana/Jira
  • Confluence/LucidChart
  • JavaScript
  • APIs/React/Node JS
  • Code review practices

Accomplishments

  • Salesforce, Marketing Cloud Email Specialist
  • Salesforce, Marketing Cloud Administrator
  • Salesforce, Marketing Cloud Consultant
  • Salesforce, DataCloud Consultant
  • Salesforce, Marketing Cloud Developer (In progress)
  • Women in Technology
  • Software Engineering, Diploma



Timeline

Marketing Cloud Developer

Manulife
06.2020 - Current

Email Marketing Developer

Bank of Montreal
04.2020 - 06.2020

Email Marketing Specialist

PetHealth Inc.
09.2019 - 03.2020

Digital Marketing Specialist

Hashtag Tribe
03.2017 - 10.2018

HR Intern

Tetra Pak
11.2016 - 01.2017

Co-op

Centre For Economic Research In Pakistan(CERP)
08.2016 - 10.2016

Sales Associate- Co-op

Nestle
06.2015 - 08.2015

Bachelor of Business - Marketing, Media Studies

Lahore School of Economics

Software Engineering Diploma - IT

BrainStation

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