MIRINAE PARK
Visual Merchandiser/Strategic Visual Planning/Team Dvelopmenet
New Westminster,BC
Summary
Dynamic and results-driven visual merchandiser with 15+ years of experience across international and national retail brands. Proven record of enhancing breand identity through strategic visual presentations than drive foot traffic and improve product sell through. Known for leading , training, and mentoring high -performance teams, ensuring consistent and impactful execution of corporate merchandising standards. Experienced in cross functional projects, from planning to execution, to elevate in-store guest experiences and drive brand loyalty.
Overview
2025
2025
years of professional experience
1
1
Certificate
Work History
Visual Merchandiser
H&M Flagship Store
Vancouver, British Columbia
9 2021 - Current
- Lead a team to deliver visually engaging store environments that increased foot traffic by 20%
- Developed and executed floor layouts product displays and seasonal installations, contributing to brand consistency across the region.
- Planning and working with sales and operation goals to drive growth
- Trained and mentored staff on VM standards, increasing VM compliance by 95%
- Organized cross-departmental projects for seasonal product launches, ensuring impactful execution in alignment with brand vision
- Managed window displays and in-store promotional materials, contributing to strong brand identity
Visual Merchandise Lead
American Eagle
Dartmouth, Nova Scotia
10.2019 - 9 2021
- Executed floor sets and promotional displays achieving 95%+ compliance with corporate VM standards
- Conducted training sessions for retail teams to optimize in-store guest experience and product handling.
- Identified and implemented merchandising improvements, boosting sales conversions and customers engagement.
- Trained stock and sales associates in merchandising best practices, improving product -handling efficiency.
- Perform audit transfer of damaged and defective merchandise+maintain visual standards
- Optimized store layout for seamless shopping experience, maximizing customer engagement and sales conversions
International Art Fair Planning Manager
Living and Arts Creative Center
, Ontario
04.2019 - 09.2019
- Organized Seoul International Handmade Fair in charge of International Pavilion
- Helped to organize flights & accommodations to participants in the fair ensuring satisfaction
- 30.000 visitors from 33 countries, participating 324 teams from 16 countries + one billion economic result
- Resolved conflicts and negotiated mutually beneficial agreements between international teams and company
- Optimized scheduling procedures for improved resource utilization, resulting in increased cost savings for the company
- Reduced costs through efficient resource allocation and strategic negotiations with suppliers
- Improved project efficiency by streamlining planning processes and implementing effective communication strategies
Area Visual Merchandiser & Sales Director
Mink Fashion
07.2013 - 10.2018
- Conducted market research to analyze the latest visual marketing trends
- increased sales by 220% over two years through strategic visual merchandising and store layout optimization.
- Tracked each product sold ensuring popular clothing was restocked to maximize sales
- Directed and mentored visual merchandising teams across multiple stores, achieving alignment with brand standards.
- Implemented seasonal Vm strategies, ensuring consistent brand messaging across all retail locations.
Area Visual Merchandiser
Inditex, Stradivarius
04.2012 - 05.2013
- Planned & strategized arrangement of merchandise according to visual merchandising directives
- Supervised a team of 50+ employees, upholding brand standards and managing visual displays across multiple locations
- Engage store visual teams to ensure executional at stores in breand standards, assets management and visual presentation
- Presented store update suggestions and layouts to management and stakeholders
- Assisted in special event planning, including coordinating product launches and in-store promotional activities to drive foot traffic and sales growth
- Planned and executed store layouts and display for new store openings and maximizing product visibility and guest engagement .
Area Visual Merchandiser
American Apparel
06.2011 - 01.2012
- Implemented unique & creative designs for all stores including floors & walls
- Coordinated dummy in store to showcase current fashions to help customers with styling
- Communicated original visual merchandising design ideas to Head Office in U.S.A which were implemented all over world
- Restructured company merchandising standards to increase customer traffic and product exposure
- Performed regular store visits to monitor visual standards, provide feedback, and offer support to local teams as needed
- Enhanced overall store appearance by applying careful consideration to product and display locations
Sales Supervisor
Nike Korea Retail
04.2005 - 04.2007
- Developed customer relationships by listening to their needs and recommending items
- Supported the team in exceeding sales targets of the store using strong sales & customer service skills
- Handled customer complaints in a calm & diplomatic matter ensuring client satisfaction
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly
Fashion Designer
Designer Club
12.2003 - 04.2005
- Designed clothing for wholesale supplier center making samples within tight timelines
- Increased sales by 45% more than previous season
- Created unique and trendsetting garments, securing loyal customer base and positive media coverage
- Liaised with suppliers to secure competitive pricing on materials, reducing overall production costs without sacrificing quality
Education
Diploma of Business & Marketing/Diploma of Project Management -
Australia Pacific College
Sydney, Australia 01.2013 - 01.2018
Bachelor of Clothing and Textile -
Ewha Womans University
Seoul, South Korea 01.2008 - 01.2011
Bachelor of Clothing Design -
Bucheon College
South Korea 01.2002 - 01.2004
Skills
Visual merchandise Strategy: Expert in creating and implementing floor layouts and product presentations aligned with brand identity
Team leadership & Training: killed in development visual merchandising talent, delivering inspiring training and fostering consistent execution of brand standards
Project & budget Management: Proficient in managing budgets and resource, planning floor sets and executing window installations
Analytical & Cross-functional Collaboration: Strong in analyzing sales data to inform visual decisions, collaborating across departments to drive impactful guest experiences
Outdoor and Activewear market knowledge: In-depth understanding of the active and outdoor apparel industry with an eye for trend-driven visual solutions
Certification
Microsoft Office Specialist official certification, Photoshop, Illustrator, National Technical Qualification Certificate-Fashion Merchandising Valid Driver's License
Timeline
Visual Merchandise Lead
American Eagle
10.2019 - 9 2021
International Art Fair Planning Manager
Living and Arts Creative Center
04.2019 - 09.2019
Area Visual Merchandiser & Sales Director
Mink Fashion
07.2013 - 10.2018
Diploma of Business & Marketing/Diploma of Project Management -
Australia Pacific College
01.2013 - 01.2018
Area Visual Merchandiser
Inditex, Stradivarius
04.2012 - 05.2013
Area Visual Merchandiser
American Apparel
06.2011 - 01.2012
Bachelor of Clothing and Textile -
Ewha Womans University
01.2008 - 01.2011
Sales Supervisor
Nike Korea Retail
04.2005 - 04.2007
Fashion Designer
Designer Club
12.2003 - 04.2005
Bachelor of Clothing Design -
Bucheon College
01.2002 - 01.2004
Visual Merchandiser
H&M Flagship Store
9 2021 - Current