Summary
Overview
Work History
Education
Skills
Certification
Hobbies
Timeline
Generic

Miranda Macfarlane

Coquitlam,British Columbia

Summary

Expert in building programs supporting sales, marketing, and product innovation initiatives. Extensive project management and multi-channel marketing experience. Personal experiences helping tourists navigate travel in BC.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Content Analyst

Klue
06.2022 - Current
  • Perform market deep dives on specific industry segments to help clients build comprehensive content to enable sales, product, marketing, and executive teams
  • Gain valuable insight on curating competitive intel, build battlecards catered to sales, marketing and product teams and educate customers on compete content.
  • Perform content audits of clients’ profiles and optimize content and layout for ease of understanding for clients with the goal of enabling revenue.

Assistant Language Teacher

The JET Program
04.2018 - 09.2021
  • Acted as a local cultural ambassador at town events and explained cultural differences to both students and colleagues.
  • Team-taught lessons with Japanese English Teachers at public schools and helped students write and edit English language assignments and applications for study abroad opportunities.
  • Assisted town hall with translation and interpretation work to facilitate adapting to life in Japan for new foreign residents to Aichi.

Content Manager

Levo Studio
08.2017 - 04.2018
  • Managed distribution and created content for online channels and social media platforms, focusing on SEO
  • Successfully surpassed metrics goals
  • Used content management system to analyze user engagement and website traffic metrics
  • Searched for and built relationships with new clientele, providing research and marketing tools dependent on individual needs.

Proofreader/Content Contributor

The Peak SFU Newspaper
04.2015 - 07.2017
  • Checked and corrected grammatical and spelling errors in documents, ensuring that style guide was upheld prior to print and online release through WordPress
  • Fact checked all written works for accuracy while ensuring appropriate language was used for content touching on sensitive subject matter
  • Researched, interviewed for, and wrote a variety of stories for all sections of the paper, from silly humor listicles to hard-hitting news stories.

Nature Guide

Capilano Suspension Bridge Park
06.2013 - 08.2014
  • Conducted park tours explaining BC’s unique ecosystem and natural wonders for guests from across the globe.
  • Answered questions for guests regarding the park, travel plans and tour options.
  • Patrolled attractions and ensured guests were safe and secure while enjoying their time at the park.

Education

BACHELOR OF ARTS -

Simon Fraser University
2017

Skills

  • International Collaboration
  • Knowledge of Canadian Tourism
  • Japanese Fluency
  • Project Management
  • Deep Dive Research
  • Public Speaking (Eng/Jp)

Certification

  • TEFL/TESOL, Oxford Seminars - 2017
  • Japanese Language Proficiency Test - N2 (Business Level)

Hobbies

Calligraphy

Typography and Design

Photography

Brazilian JiuJitsu

Powerlifting

Timeline

Content Analyst

Klue
06.2022 - Current

Assistant Language Teacher

The JET Program
04.2018 - 09.2021

Content Manager

Levo Studio
08.2017 - 04.2018

Proofreader/Content Contributor

The Peak SFU Newspaper
04.2015 - 07.2017

Nature Guide

Capilano Suspension Bridge Park
06.2013 - 08.2014

BACHELOR OF ARTS -

Simon Fraser University

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Miranda Macfarlane