Summary
Overview
Work History
Education
Skills
Timeline
Generic

Miranda Fidalgo

Paso Robles,CA

Summary

Accomplished Wine Club & Events Manager with a combined decade of experience in hospitality, direct-to-consumer sales, and event management. Proven ability to lead high-performing teams, drive wine club membership growth & retention, and increase sales through customer-centric experiences and collaboration. Recognized for implementing innovative engagement strategies, overseeing successful wine releases and events, and enhancing CRM and compliance operations. Passionate about creating memorable guest experiences while delivering strong business outcomes in a team-oriented environment.

Overview

14
14
years of professional experience

Work History

Wine Club & Events Manager

CASS Winery
03.2020 - Current
  • Lead strategic planning and execution of client-facing Wine Club operations, growing membership and improving retention across multiple tiers.
  • Directly manage events and wine club staff; collaborate cross-functionally with the Marketing, Winemaking, and Hospitality teams.
  • Develop and implement wine club release strategies and off-site tasting events, driving engagement and lifetime member value.
  • Work closely with third party shipping companies, CRM systems (WineDirect, Commerce7), and post-release customer care.
  • Launch targeted outbound communications and campaigns through text (Red Chirp), email (Robly), and social channels.
  • Outreach member Input to refine wine club offerings & event experiences, resulting in increased average lifetime order values and membership retention.
  • Provide high-quality customer service to members, resolving escalations and maintaining premium brand standards.

Owner & Designer

Events By Miranda
06.2018 - 11.2022
  • Collaborated with clients to plan and execute weddings and events, ensuring flawless experiences.
  • Developed and implemented brand strategies, driving business growth and client engagement.
  • Founded and scaled a successful events company, executing over 100 custom weddings, gatherings, and winery activations.
  • Built and led a team of coordinators and designers, while managing end-to-end logistics, contracts, and client relationships.
  • Introduced digital planning tools to streamline operations and elevate the client experience.
  • Maintained strong vendor partnerships and secured preferred vendor status with over a dozen venues.

Floral Designer

Flowers By Denise
06.2011 - 08.2019
  • Designed custom floral arrangements and installations for winery events and private functions.
  • Assisted in event execution and vendor coordination, reinforcing professionalism and brand consistency.
  • Skilled at working independently and collaboratively in team environment.

Education

Bachelor of Arts - Communication

Oral Roberts University

Skills

  • Wine Club Growth Strategy
  • Team Leadership & Development
  • Direct-to-Consumer (DTC) Sales
  • Membership Retention & Engagement
  • Budget Forecasting & Event Planning
  • Cross-Department Collaboration
  • Data-Driven Decision Making (KPI Monitoring)
  • Wine Education & Hospitality Excellence
  • WineDirect Commerce7 Red Chirp Robly Microsoft Office Google Teams TOCK

Timeline

Wine Club & Events Manager

CASS Winery
03.2020 - Current

Owner & Designer

Events By Miranda
06.2018 - 11.2022

Floral Designer

Flowers By Denise
06.2011 - 08.2019

Bachelor of Arts - Communication

Oral Roberts University

Similar Profiles

CREATE PROFILE
Miranda Fidalgo