Mira Youssef
Mississauga, ON,ON
Summary
Marketing professional with 5+ years of experience promoting social enterprises and mission-driven brands, seeking to transition marketing expertise into sales excellence. Proven track record in digital marketing, customer relationship management, and brand storytelling for organizations supporting marginalized communities. Passionate about leveraging marketing insights to drive sales growth for social impact businesses. Ready to apply deep understanding of customer psychology and brand positioning to excel in sales role at Sitti Soap Enterprise.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sales Development Associate
Phybridge Inc
10.2023 - 12.2024
- Conducted market research to identify emerging trends and adjust sales strategies accordingly.
- Collaborated with cross-functional teams to ensure seamless delivery of products and services.
- Provided exceptional customer service, leading to a high rate of repeat business.
- Negotiated favorable contract terms with clients, securing profitable deals for the organization.
- Generated qualified leads for enterprise networking solutions through outbound prospecting and relationship building
Product Sales Specialist
Bosk and Blum Gifts
01.2021 - 08.2023
- Managed B2B sales for corporate gift programs featuring artisan products from 25+ social enterprises including Sitti Soap Enterprise
- Achieved 110% of summer sales targets by building authentic relationships with corporate clients seeking meaningful employee recognition gifts
- Developed product knowledge expertise across entire social enterprise portfolio, becoming go-to consultant for impact-driven corporate gifting
- Gained firsthand experience selling Sitti products and understanding customer response to the brand's mission and quality
Customer Service Representative
Air Canada, Lester B. Pearson International Airport
06.2012 - 12.2019
- Process complex bookings, resolve travel disruptions, and manage customer complaints with empathy and solution-focused approach
- Upsell additional services generating $15,000+ monthly revenue through consultative conversation and needs assessment
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Developed strong communication skills and ability to build rapport quickly - essential foundation for sales success
Education
Marketing Management Certificate - Marketing Management
Sheridan College
Mississauga, ON10-2024
BBA - Commerce
York University
Toronto, ON06-2015
Skills
Analytics & Data: Google Analytics (Advanced), Environ Analytics, Facebook Analytics, Email marketing analytics, Conversion tracking
Email Marketing: MailChimp (Certified), Constant Contact, Klaviyo, Automated campaign development, List segmentation
Design & Content: Canva (Advanced), Adobe Creative Suite, WordPress, UX/UI design principles, Visual storytelling
Sales Tools: Salesforce basics, HubSpot, LinkedIn Sales Strategy, CRM management, Pipeline tracking
Digital Marketing: SEO optimization, Social media advertising, Content marketing, Influencer marketing, Google Ads
Accomplishments
Rania's Cakes Market Entry Strategy | Sheridan Marketing Management Program| Summer 2024
- Developed an integrated marketing strategy including digital presence, pricing models, and customer acquisition tactics
- Designed a go-to-market plan projecting revenue growth through corporate catering and retail partnerships
- Presented recommendations to the business owner, who implemented 70% of marketing suggestions with measurable success
Languages
English
Native or Bilingual
Arabic
Professional Working
French
Professional Working
Certification
- Google Analytics Certified (Advanced) - 2022
- MailChimp Email Marketing Specialist - 2023
- Environ Analytics Certified - 2023
- UX/UI Design Fundamentals Certificate - 2024
Interests
- Reading
- Creative Writing
- I enjoy helping others and giving back to the community
Timeline
Sales Development Associate
Phybridge Inc
10.2023 - 12.2024
Product Sales Specialist
Bosk and Blum Gifts
01.2021 - 08.2023
Customer Service Representative
Air Canada, Lester B. Pearson International Airport
06.2012 - 12.2019
Marketing Management Certificate - Marketing Management
Sheridan College
BBA - Commerce
York University
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