Minu Sivaram
Whitby,ON
Summary
Professional marketing expert with deep experience in driving successful campaigns and fostering brand growth. Strong ability to collaborate with cross-functional teams and adapt to evolving market needs. Skilled in digital marketing, content creation, and market analysis, with focus on achieving impactful results. Known for reliability and strategic thinking in fast-paced environments.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Bell Wholesale
07.2022 - 08.2023
- Proficiently created and executed end-to-end email marketing campaigns, including drafting compelling copies, designing visually appealing layouts, selecting appropriate imagery, and analyzing campaign performance metrics for optimization.
- Managed marketing automation including email builds/sends, forms, landing pages, list imports, audience segmentation, and database management.
- Collaborated with cross-functional teams, including sales, pre-sales, product development, and design, to ensure consistent brand messaging and alignment across all marketing and communication channels.
- Orchestrated a high-impact virtual launch event for [Channel Partners Conference and Expo 2023], seamlessly combining strategic planning, stakeholder engagement, and technical execution.
- Developed content marketing campaigns for multiple channels, including email, social media, and paid search.
- Collaborated with cross-functional teams to streamline sales processes and enhance customer satisfaction.
- Utilized CRM tools to manage leads, track sales performance, and optimize follow-up strategies.
- Built strong client relationships through consistent communication and effective problemsolving.
Digital Marketing Analyst (Email Marketing)
eventsworld.io
11.2021 - 06.2022
- Created email marketing campaigns, conducting thorough performance analysis to gauge effectiveness against predetermined ROI and KPI benchmarks.
- Executed a multichannel marketing approach, including [social media, email, and affiliate marketing], leading to a [5% increase] in market reach.
- Assisted in implementing and maintaining marketing automation workflows, setting up triggers, and personalized customer journeys.
- Collaborated with content creators, designers, and other team members to ensure consistent brand messaging and visual elements in email campaigns.
- Reviewed and edited content for clarity, consistency, and effectiveness.
Customer Service Representative (Billing)
Enercare Home Services
08.2021 - 10.2021
- Acted as the primary point of contact for escalated billing inquiries or payment issues, ensuring timely and satisfactory resolutions to enhance customer satisfaction.
- Assisted customers with billing account setup, transfer forms, and information updates, ensuring compliance with company policies and regulatory standards while providing a seamless onboarding experience.
- Resolved customer inquiries through effective communication and problem-solving skills.
Marketing Manager
Orbit Corporate & Leisure Travels
09.2014 - 11.2018
- Collaborated closely with Product teams throughout the product development phase to ensure the best customer experience, gather competitive insight, and influence processes.
- Collaborated with cross-functional teams to align marketing strategies with overall business objectives.
- Spearheaded the development of a comprehensive go-to-market plan for [CANTON FAIR 2014], outlining market research, target audience analysis, and competitive positioning.
- Worked with sales and marketing teams to tailor pricing strategies for specific customer segments, leading to increased customer retention and acquisition.
Publishing Specialist
Thomson Reuters
02.2011 - 03.2013
- Led and managed the end-to-end lifecycle of various publishing projects, including US Law books, e-books, and digital content, ensuring their timely delivery and successful launch.
- Coordinated with authors, editors, graphic designers, and vendors to maintain project schedules and quality standards.
- Conducted regular status meetings with cross-functional teams to track project progress, identify potential roadblocks, and implement necessary adjustments.
Sales/Marketing Executive
Orbit Corporate & Leisure Travels
05.2009 - 01.2011
- Collaborated with corporate customers and service providers to design marketing material, travel packages, campaigns, and sales plans.
- Analyzed the target market, created a social-engagement plan, participated in Tele/Email marketing and handled walk-in clients.
- Analyzed market trends and competitor activities to inform sales initiatives and promotional campaigns.
- Coordinated with cross-functional teams to optimize travel packages tailored for corporate clients.
Education
Master’s - Business Administration
Pondicherry University
India01.2009
Post Graduate Diploma - HR Management
IGNOU
India01.2009
Bachelor’s Degree - business management
Bharathiyar University
India01.2006
Skills
- Sales Force Marketing Cloud
- Marketing Cloud Account Engagement
- Client relationship management
- Content marketing
- Email marketing
- Marketing campaign strategy
- Digital marketing
- Social media management
Certification
- Licensed Digital Marketing Master (IIDM), 2022-02-01
- Google Campaign Manager Certification, 2022-03-01
- Email Marketing Certification by HubSpot Academy, 2022-03-01
Timeline
Marketing Specialist
Bell Wholesale
07.2022 - 08.2023
Digital Marketing Analyst (Email Marketing)
eventsworld.io
11.2021 - 06.2022
Customer Service Representative (Billing)
Enercare Home Services
08.2021 - 10.2021
Marketing Manager
Orbit Corporate & Leisure Travels
09.2014 - 11.2018
Publishing Specialist
Thomson Reuters
02.2011 - 03.2013
Sales/Marketing Executive
Orbit Corporate & Leisure Travels
05.2009 - 01.2011
Post Graduate Diploma - HR Management
IGNOU
Bachelor’s Degree - business management
Bharathiyar University
Master’s - Business Administration
Pondicherry University