Minu Mishra
Maple Ridge,BC
Summary
Results-driven Social Media Marketing Lead with 10+ years of progressive experience managing organic and paid social media campaigns across food, retail, and entertainment sectors. Proven ability to develop and implement impactful strategies, collaborate with influencers and brand ambassadors, track analytics, and boost audience engagement. Highly organized, creative, and proficient with Meta Business Suite, Hootsuite, and Google Analytics. Brings hands-on experience in content planning, community growth, and performance reporting. Holds a valid driver’s license and owns a car for flexible on-site content coordination.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media Marketing Lead
McDonald's
05.2022 - Current
- Designed and executed organic social strategies, boosting engagement by 50% within 6 months
- Led influencer collaborations and coordinated UGC, improving local brand visibility
- Used Meta Business Suite and Google Analytics to deliver monthly performance reports
- Allocated a monthly ad budget and tracked ROI from paid and organic efforts
- Coordinated food photoshoots on-site using personal vehicle for transport and logistics
Senior Social Media & Community Manager (4 Month Contract)
Wind Sun Sky Entertainment
08.2021 - 12.2021
- Launched and managed the “Camp Bonkers” Roblox campaign on TikTok, increasing reach by 300%
- Worked closely with influencers to amplify content and community engagement
- Developed analytics dashboards to evaluate success and improve content strategies
Social Media & Community Manager
NHV Pet Naturals
07.2019 - 07.2021
- Grew online following and engagement across Instagram and Facebook by over 60%
- Collaborated with pet influencers to run product promotions and drive traffic
- Managed Hootsuite for scheduling and social listening, refining content based on feedback
Social Media Strategist
ONNI Group
04.2019 - 07.2019
- Assisted the marketing team with developing and implementing social media strategies
- Maintained strong social media and brand presence across Twitter, Facebook, and Instagram platforms
- Developed online marketing campaigns, effectively increasing followers by 1,400+ and driving brand awareness
- Utilized social media analytics tools, such as Crimson Hexagon and Sprout Social to track consumer engagement and draw conclusions about user data.
Social Media Pro
Glacier Media
09.2018 - 02.2019
- Managed a team of 5 social media associates, increasing follower count by 25%
- Launched Facebook contests generating up to 1,000 shares and 8,000+ comments
- Boosted engagement by 30% across 40+ client accounts, including 5+ food businesses
- Executed influencer outreach campaigns, resulting in a 68% increase in social shares and 43% growth in web traffic
- Managed and optimized ad campaigns with a $500/month budget across 10 clients (Facebook, Instagram, Google Ads)
- Monitored brand presence and community engagement to strengthen online reputation
- A/B tested content timing and formats to maximize performance
- Contributed to a 20% revenue increase across client portfolio through strategic content and campaign improvements
Digital Marketing Manager
The Times Of India
06.2016 - 06.2018
- Integrated social learning to sales and project managers for increased efficiency
- Recognized emerging trends in the tourism industries and strategized the best practices to increase destination tourism campaigns on the digital space
- Ran Facebook, Instagram, and Twitter contests generating 25,000+ participation for 3 destinations
- Destinations experienced 30 to 50% growth in their tourism from India
- Wrote blogs and editorials for ET Panache Travel web page.
Education
Master of Arts - English Literature And Creative Writing
Mumbai University
04.2015
Post Graduate Diploma - Marketing & Advertising
Mumbai Education Trust
07.2012
BBA - Marketing Management
Mumbai University
02.2011
Skills
- Organic Social Media Strategy
- Content Planning & Creation
- Influencer & Community Engagement
- Social Analytics & Reporting
- Meta Business Suite, Hootsuite, Google Analytics
- Budget Allocation & Ad Tracking
- Cross-Platform Campaign Management
- Excellent Communication & Copywriting
- Food Brand Experience
- On-location Coordination (with vehicle access)
Languages
English
Full Professional
Hindi
Full Professional
Certification
- Meta Social Media Marketing Certificate (Coursera, 2023)
- Google Analytics for Beginners (Google, 2022)
- AI for data analytics (LinkedIn, 2024)
Timeline
Social Media Marketing Lead
McDonald's
05.2022 - Current
Senior Social Media & Community Manager (4 Month Contract)
Wind Sun Sky Entertainment
08.2021 - 12.2021
Social Media & Community Manager
NHV Pet Naturals
07.2019 - 07.2021
Social Media Strategist
ONNI Group
04.2019 - 07.2019
Social Media Pro
Glacier Media
09.2018 - 02.2019
Digital Marketing Manager
The Times Of India
06.2016 - 06.2018
Post Graduate Diploma - Marketing & Advertising
Mumbai Education Trust
BBA - Marketing Management
Mumbai University
Master of Arts - English Literature And Creative Writing
Mumbai University
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