Minju Kwon
Calgary
Summary
Experienced in both online product marketing and offline store branding and performance marketing. Successfully managed over 11 clients in Calgary, ranging from newly launched restaurants and bakeries to established businesses, gaining diverse insights and expertise in driving growth and customer engagement.
Overview
4
4
years of professional experience
Work History
Marketing specialist
Beyond Brand
07.2024 - 09.2024
- Proposed seasonal promotions and monthly marketing strategies for clients, and managed SNS channels
- Managed projects for launching new businesses, including planning overall operations such as websites and SNS
- Planning and operation of pop-up stores for offline promotions for Hankki in Banff
- Acted as a communicator, understanding and addressing client needs
- Provided suggestions and copywriting for marketing materials
Marketer
Objectivo
03.2023 - 04.2024
- Conduct overall performance marketing such as planning, production, and advertising contents and improves advertising efficiency through analysis of insights
- Establishment and implementation of CRM marketing strategies aimed at inducing new membership and re-visiting customers by utilizing text advertisements and website pop-ups
- As a new product promotional marketer, analyze the company and other companies' products, plan a landing page, and establish an appropriate marketing strategy using various media
- For branding and viral marketing, operate and manage official ambassador and sponsor influencer
Performance Marketer
ERUDA marketing
09.2022 - 03.2023
- Propose and implement marketing strategies for advertisers as performance marketers
- Increase the sales of advertisers in charge by 400% through customized content planning reflecting the needs of the target and advertising operation strategies established based on data
- Achieving Meta Top Click Rate for Ads by Implementing New Video Content Strategies in a Breakaway from Traditional Image Advertisement
Digital Marketer
Wepick corporation
03.2021 - 07.2022
- Advertisers, agency communications and controls
- Establishment of content strategy and operation of online advertising
- Management of company's brand communication channel (Meta, Instagram, YouTube, etc.)
- Planning and advertising brand campaigns to boost newsletter subscribers
- Participate in Global Integrated Marketing Proposals for B2B (Planning content and platform strategy for KOTRA buykorea global IR)
Education
Bachelor's Degree - History
Yeungnam University
South Korea02.2021
High School Diploma -
Sangji Girls' High School
South Korea02-2017
Skills
- Sales Funnel Management
- Data Analysis
- Product Launching
- Conversion Rate Optimization
- Digital Advertising
- Social media management
Languages
English
Timeline
Marketing specialist
Beyond Brand
07.2024 - 09.2024
Marketer
Objectivo
03.2023 - 04.2024
Performance Marketer
ERUDA marketing
09.2022 - 03.2023
Digital Marketer
Wepick corporation
03.2021 - 07.2022
Bachelor's Degree - History
Yeungnam University
High School Diploma -
Sangji Girls' High School
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