Mingzeng Qin

Bilingual (Mandarin & English) marketing strategist with strong experience in brand development, digital campaigns, and data-driven decision-making. Adept at coordinating cross-functional teams, managing marketing budgets, and executing events aligned with luxury brand identity. Skilled in using analytics tools (Tableau, Python, SQL) to evaluate campaign performance and strengthen client engagement. Passionate about crafting premium brand experiences and elevating the Porsche identity through innovative marketing and consumer insight.

Feb 2025 – May 2025

• Directed a 4-member team conducting multi-channel EDA to uncover donor behavior insights, reducing targeting waste by 30–50%.
• Built predictive models (Logistic Regression, XGBoost) to forecast response probabilities within 3 months.
• Delivered findings to marketing stakeholders, resulting in a 25% increase in campaign engagement across high-response donor segments.

Sep 2022

• Welcomed and assisted 200+ international guests, maintaining brand professionalism and seamless event operations.
• Coordinated with partners and media teams to ensure alignment with brand messaging and event standards.
• Managed guest communications, improving satisfaction and ensuring premium experience delivery.