Minghan (Eric) Sun
Richmond,BC
Summary
Strategic Marketing Specialist with 5+ years in SEO, digital campaigns, and e-commerce growth. Drove significant sales and optimized ROI using SEMrush, Google Analytics, and Google Ads. Bilingual in English and Mandarin, focused on delivering measurable growth for businesses in beauty, pharma, and retail sectors.
Overview
7
7
years of professional experience
6
6
Certifications
Work History
Marketing Specialist
Healer Beauty
Richmond, British Columbia
12.2024 - 11.2025
- Developed and executed data-driven marketing strategies that increased appointment bookings by 40% and improved customer acquisition efficiency by 35% for a local beauty salon
- Designed and managed multi-channel content across social media, in-store promotions, and print materials, resulting in a 50% rise in brand awareness and service inquiries
- Maintained brand positioning and visual identity across customer-facing channels, enhancing trust and recognitionamong target clientele
- Conducted competitor analysis and beauty industry trend research to refine service pricing and optimize promotion planning and content strategy
- Managed marketing budgets and promotional expenses focused on high-ROI channels, maximizing return on investment while controlling costs
Marketing Manager & Specialist
Baheal Pharma Group
Qingdao, Shandong
02.2021 - 05.2023
- Executed customer engagement initiatives that boosted conversion rates by 45% and drove higher sales performance
- Played a key role in helping the 2-year start-up department achieve monthly sales exceeding $300K (gross profit over 25%)
- Conducted in-depth customer research to develop targeted, data-driven marketing campaigns that accelerated e-commerce growth for startup
- Curated content for Baheal Medical’s e-commerce platform and created innovative strategies to enhance brand visibility and user engagement
Marketing Analyst
T CUP
Vancouver, British Columbia
05.2019 - 12.2020
- Executed targeted industry campaigns that increased brand awareness by 55% and positioned T Cup as a standout player in the Vancouver beverage market
- Strengthened brand identity through customer engagement initiatives, resulting in higher loyalty and repeat business
- Forged strategic partnerships with various stores and organizations, implementing cross-promotional efforts that expanded reach and drove additional foot traffic
- Managed the store’s social media accounts (including WeChat) and created high-performing marketing content that boosted engagement by 60% and directly contributed to sales growth
Education
Bachelor of Business Administration - Marketing Management
Kwantlen Polytechnic University
Surrey, BCBachelor of Arts Minor - Economics
Kwantlen Polytechnic University
Surrey, BCSkills
SEO (Search Engine Optimization) Google Ads SEMrush Google Analytics Digital Marketing Marketing Strategy Content Creation Content Management Data Analysis CRM Management WordPress Project Management Vividata BISWorld Simply Analytics Leadership Effective Communication Relationship Building
Languages
Chinese (Mandarin)
Native/ Bilingual
English
Native/ Bilingual
Certification
Content Marketing Principles for Business, SEMrush, 2024-2025
Affiliations
Event Marketing & Participant Experience Volunteer
Front Sports, Qingdao, Shandong
12/2025 – 1/2026
·Led marketing activation for a major city marathon (5,000+ participants), ensuring strong sponsor visibility in high-traffic areas
·Managed full participant journey: registration, on-site guidance, and post-event follow-up
·Acted as frontline support for thousands of runners, quickly resolving issues and maintaining smooth event operations
·Gathered participant feedback and contributed actionable insights that improved future editions
·Recognized for outstanding reliability and invited back for multiple years
Front Sports, Qingdao, Shandong
12/2025 – 1/2026
·Led marketing activation for a major city marathon (5,000+ participants), ensuring strong sponsor visibility in high-traffic areas
·Managed full participant journey: registration, on-site guidance, and post-event follow-up
·Acted as frontline support for thousands of runners, quickly resolving issues and maintaining smooth event operations
·Gathered participant feedback and contributed actionable insights that improved future editions
·Recognized for outstanding reliability and invited back for multiple years
Timeline
Marketing Specialist
Healer Beauty
12.2024 - 11.2025
Marketing Manager & Specialist
Baheal Pharma Group
02.2021 - 05.2023
Marketing Analyst
T CUP
05.2019 - 12.2020
Bachelor of Business Administration - Marketing Management
Kwantlen Polytechnic University
Bachelor of Arts Minor - Economics
Kwantlen Polytechnic University