Mina Mehrizi
Toronto,ON
Summary
Bilingual, passionate and detail-oriented Digital Marketing Specialist pursuing a Marketing Management degree in Digital Media at George Brown College with a background in software engineering. With almost three years of experience, I have developed a strong foundation in digital marketing and SEO, specializing in managing eCommerce platforms and optimizing websites; I excel in crafting impactful marketing content and executing comprehensive digital campaigns. Responsible and motivated student ready to apply education in the workplace. Offers excellent technical abilities with software and applications, ability to handle challenging work, and excellent time management skills. Recent graduate with excellent research, technical, and problem-solving skills. Detail-oriented and able to learn new concepts quickly.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Barista
Balzac’s Coffee Roasters
Toronto, ON
08.2023 - Current
- Processing payments, managing cash registers, and handling transactions
- Providing friendly and efficient customer service, taking orders, and addressing inquiries
- Working in a fast-paced atmosphere
- Collaborating with coworkers and communicating effectively for smooth operations
- Efficiently managing tasks and maintaining prompt service during busy periods
Junior Digital Marketing Specialist
World AI group
Toronto, ON
02.2023 - 06.2023
- Developed and executed On-page and off-page SEO through a link-building strategy for a newly published website
- Analyzing technical aspects of a website to ensure that the website is crawlable and indexable
- Provided as the primary point of contact for clients by phone, email, and online platforms, providing excellent assistance and maintaining quick response times
- Created a content calendar to publish trendy blog posts based on the targeted audience
- Recommended changes to website architecture, content, Inbound linking and other factors to improve SEO positions for target keywords
Digital Marketing and SEO Specialist
Banimode, Jeanswest, Digiwash, Avakatan
01.2021 - 12.2021
- Improved organic search ranking from page 3 to the top 5 results on the first page of Google search
- Leveraged keyword research based on understanding the target audience, monitoring keyword trends, and getting insight to touch relevant customers
- Managed content creation, localization, formatting, posting, and monitoring for social media platforms like Instagram
- High-end management of Google Ads /Facebook ads/Instagram Ads
- Implemented a product-based guideline based on buyer-optimized behavior on the app
- Created a content calendar for all platforms based on trendy subjects
- Employing data-driven insights from campaign performance metrics to maximize campaign results
- Designed and monitored the creation of social media content, including images, videos, and text, all according to the target market and brand voice of each client
Digital Marketing Specialist
VADA HOUSE OF MOBILE
01.2019 - 04.2020
- Participated in developing and implementing email marketing initiatives, including tracking campaign effectiveness and segmenting email lists
- Assisted in setting up and monitored A/B tests to optimize digital marketing efforts
- Collected and analyzed data from various digital marketing campaigns, and prepared reports with insights and recommendations
- Worked together with outside creative, advertising, and media companies to successfully implement marketing campaigns
- Assisted in setting up and managing paid advertising campaigns, such as Google Ads and social media advertising
Education
Digital Marketing -
George Brown College
Master of Business Administration - Marketing
UT
Bachelor of Science - Software Engineering
I.A.U TNB
Skills
- Google AdWords
- SEM/SEO
- Social Media Marketing
- Content Creation
- Adobe Creative Suite
- Web Analytics
- Data Analytics
- Google Analytics
- Email marketing campaigns
- Copywriting
- WordPress Management
- HTML and CSS Basics
- CMS
Certification
- Google Search Ads Certificate
- Google Display Ads Certificate
- Advanced Google Analytics
- Content Marketing
- Social Media Marketing by Hootsuite
- The fundamentals of digital marketing
- Google Ads for beginners
Languages
English
Professional
French
Professional
Volunteer Work
Volunteering at YMCA | NIC Toronto, Ontario March 2023-June 2023
• Marketing Associate
• Optimized the NIC website
• Provided support and assistance at the front desk
Timeline
Barista
Balzac’s Coffee Roasters
08.2023 - Current
Junior Digital Marketing Specialist
World AI group
02.2023 - 06.2023
Digital Marketing and SEO Specialist
Banimode, Jeanswest, Digiwash, Avakatan
01.2021 - 12.2021
Digital Marketing Specialist
VADA HOUSE OF MOBILE
01.2019 - 04.2020
Digital Marketing -
George Brown College
Master of Business Administration - Marketing
UT
Bachelor of Science - Software Engineering
I.A.U TNB
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