Summary
Overview
Work History
Education
Skills
Awards And Nominations
Industry Expertise
Timeline
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MIMA SEALTIEL

Toronto,ON

Summary

Tactical Senior Account Manager with 14+ years of work experience driving advertising revenue in global companies and growing media spend through strong client service skills, analytical thinking and innovative strategies.

Overview

19
19
years of professional experience

Work History

CLIENT SOLUTIONS MANAGER

TikTok
03.2023 - Current
  • Leading strategic partnerships and managing key accounts with prominent industry leaders such as Hopper, Air Canada, WestJet, Destination Toronto, and Bell.

CORPORATE ACCOUNT EXECUTIVE

Elevated Mindset
10.2022 - 03.2023
  • Spearheaded the development and implementation of customized training programs aimed at enhancing employees' skills to address both business challenges and mental well-being within the workplace

SENIOR ACCOUNT MANAGER

Snapchat
01.2021 - 08.2022
  • Drove 30% QoQ revenue growth consistently in the Finance and Telco sectors
  • Worked with massive brands such as RBC, TD, Questrade, Fido Wireless (to name a few) on their social strategy as well as training on the Ads Manager platform
  • Built strong relationships with clients that resulted in additional media spend
  • Created AR Lens ideas suitable for the brands and executed them seamlessly
  • Provided post mortem results on campaign performance and brand lift results
  • Onboarded new Account Managers and ensured they are set up for success in their roles

ACCOUNT LEAD

Verizon Media
12.2016 - 01.2020
  • Managed trading desks under IPG Mediabrands and GroupM books of business including agency support with optimizations and reporting while scoping for incremental revenue
  • Helped with new AM hires on an onboarding plan
  • Strategized and collaborated with Account Directors, Strategists, Ad Operations and Creative Solutions internal teams to drive sales revenue
  • Trained offshore teams for client requirements ie
  • Reporting, screenshots and campaign management
  • Provided and presented wrap up campaign reports and decks to clients

ACCOUNT MANAGER

AOL Canada
08.2014 - 12.2016
  • Managed IPG Mediabrands and Starcom agencies client relationships on all media buys
  • Built and maintained client relationships which brought in incremental revenue
  • Trained new Account Managers internally as well as AOL Brazil on available resources while finding new time efficiencies

NATIONAL ACCOUNT MANAGER

Olive Media
08.2008 - 08.2014
  • Supported Digital omnichannel platforms (Desktop, Mobile, Performance focused) with a specialty on mobile
  • Onboarded Account Coordinators with a two-week training program heavy on time management and prioritizations
  • Project managed first to market executions
  • Provided post mortem campaign reports and decks

DIGITAL SPECIALIST

M2 Universal
06.2005 - 07.2008
  • Built strategic and media plans for all General Motors brand nameplates
  • Provided annual and quarterly campaign and ROI reports for General Motors
  • Managed relationships between media partners and internal clients
  • Generated and sent out DFA tags to media partners
  • Handled billing payouts to media partners

Education

CREATIVE ADVERTISING -

Seneca College
01.2005

Skills

  • Analytical Thinking
  • Problem Solving
  • Project Management
  • Team Leadership
  • Organization
  • Time Management
  • Strong Communication
  • Event Planning

Awards And Nominations

  • 2005 Gold President’s Award, M2 Universal Joe Junior
  • 2012 Olive Media’s Rockstar Award
  • 2017 Verizon Media Quarterly Awards – We Before Me
  • 2018 Verizon Media Q3, Q4 LEAD Award Nominee
  • 2020 Verizon Media Q1, Q3 LEAD Award Nominee

Industry Expertise

  • Digital Advertising
  • Branded Sponsorships
  • Programmatic Advertising
  • Native Advertising
  • Social Media

Timeline

CLIENT SOLUTIONS MANAGER

TikTok
03.2023 - Current

CORPORATE ACCOUNT EXECUTIVE

Elevated Mindset
10.2022 - 03.2023

SENIOR ACCOUNT MANAGER

Snapchat
01.2021 - 08.2022

ACCOUNT LEAD

Verizon Media
12.2016 - 01.2020

ACCOUNT MANAGER

AOL Canada
08.2014 - 12.2016

NATIONAL ACCOUNT MANAGER

Olive Media
08.2008 - 08.2014

DIGITAL SPECIALIST

M2 Universal
06.2005 - 07.2008

CREATIVE ADVERTISING -

Seneca College

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MIMA SEALTIEL