Administrative Assistant/Marketing/Media Planning professional with 20+ years of experience in public relations, advertising, media planning, customer service advertising executive and supervising. Currently pursuing a one-year certificate course in Supply Chain Management at Seneca Polytechnic to align with Canadian standards. I am Eager to bring a strategic mindset and hands-on skills to a dynamic organization.
Overview
35
35
years of professional experience
Work History
Media Assistant
JN Group Marketing
Kingston, Jamaica
08.2023 - 10.2024
Coordinated all media-related activities: radio, press television and outdoor (OOH) activities
Performed Advertising Executive duties through assisting and providing guidance to clients on the most suitable media given the target audience suitable placements, the medium, (radio/television/press/online/ooh) ad duration, suitable ad sizes, budget
Provided media schedules for related products
Liaise/Supervise our Advertising Agency partner representatives on all media placements for television, radio and press
Handling all out-of-home ad placements, bookings, and contracts, reviewing for accuracy and submitting invoices for payment
Submit artwork for press/magazines, out-of-home suppliers, online media, radio/television advertisements
Handled subscriptions of the Jamaican press papers, namely The Gleaner, Observer and the Star Newspapers for the company
Review the daily publications of the Gleaner/Observer and Star for the company's any advertisements (s) placed, along with the competitors' advertisements to inform our marketing offerings
Cut tear sheets (pages with press advertisements) and place them in scrapbooks, namely company and competitor, for further review purposes
Review and sign off on invoices for monthly ad placements in the Press, radio, and television from our advertising Agency partner and direct media companies, including those for OOH activities
Liaise with auditors during the Auditing season to provide their requirements for all media-related activities
Conducted and attended meetings, conduct continuous conversations with the various brand representatives of the company and external clients based on their needs to make recommendations to ensure their message reached the right target for buy-in
Ongoing conversation with our various media representatives to seek key advertising slots, segments in the press, radio and television and out-of-home (billboards, superboards, mobile units such as buses) suppliers
Media Assistant
The Creative Unit Ltd.
Kingston, Jamaica
03.2004 - 08.2023
Coordinated all media-related activities: radio, press, television, and outdoor (OOH) activities
Advertising executive, assisted and guided clients on the most suitable way advertising timing
Performed Advertising Executive duties through assisting and providing guidance to clients on the most suitable media given the target audience suitable placements, the medium, (radio/television/press/online/ooh) ad duration, suitable ad sizes, budget
Provided media schedules for related products
Petty Cash custodian
Handled direct ad placements of press, radio, television, online platform and out of home activities
Submit artwork for press/magazines, out-of-home suppliers, online media, radio/television advertisements
Liaise/supervise our Advertising Agency partner representatives on all media placements for television, radio and press
Handling all out-of-home (outdoor) ad placements, bookings, and contracts, reviewing for accuracy and submitting invoices for payment
Liaise with suppliers re purchase of scrapbooks for our tear sheets placement
Handled subscriptions of the Jamaican press papers, namely The Gleaner, Observer and the Star Newspapers for the company
Review the daily publications of the Gleaner/Observer and Star for the company's any advertisements (s) placed, along with the competitors' advertisements to inform our marketing offerings
Cut tear sheets (pages with press advertisements) and place them in scrapbooks, namely company and competitor, for further review purposes
Review and sign off on invoices for our monthly ad placements in the Press, radio and television from our advertising Agency partner
Liaise with auditors during the Auditing season to provide their requirements for all media-related activities
Had meetings and conversations with the various brand representatives of the company and external clients based on their needs and our recommendations to get their message to a wide and suitable target audience
Ongoing conversation with our various media houses representatives to seek key advertising slots, segments in press, radio and television and out-of-home (billboards, superboards, mobile units such as buses, bus shelters) suppliers
Data Entry Clerk
MC Systems
Kingston, Jamaica
07.2017 - 03.2020
Keyed data entry details
Secretary/Administrative Assistant
Jamaica National Group/The Creative Unit Ltd./Jamaica National Building Society
Kingston, Jamaica
03.1998 - 10.2004
Assisted the Advertising and Marketing Manager, Marketing and Advertising Manager in the capacity of Administrative Assistant
Arranged client, supplier, and department meetings
Liaise with advertising agency reps in media bookings press, radio, television and outdoor media placements
Did direct media bookings press, radio, television, books, magazines and online and outdoor media placements
Handled out-of-home (outdoor) Media placements
Reviewed and signed off on invoices for all media activities
Attended and conducted meetings on the department's behalf, prepared minutes for meetings
Handled bookings of rooms/locations for all meetings onsite or external handled refreshment ordering
Planned and assisted in marketing promotions
Assisted in planning events for the group of Companies and our department e.g
Staff awards, The Company Fun and Sport days
Petty Cash custodian
Secretary of the company's Charity The Golden Age Home
Supervised the driver/building custodian and office assistant and ground staff
Secretary
National Library of Jamaica
Kingston, Jamaica
03.1990 - 07.1998
Secretary to the Audio-Visual Department Manager and the Department, handling administration tasks
Relief Assistant Secretary to the Director
Updated, input, and installed data from the Gleaner into the Gleaner Index Report database maintenance
Relieved and acted in the Secretarial role to the Director