Summary
Overview
Work History
Education
Skills
Timeline
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Émilie Carr

Laval,QC

Summary

Results-oriented and collaborative professional with five years of experience in brand management and strategic planning. Skilled in utilizing customer insights to develop creative strategies that drive customer loyalty and brand recognition. Adept at working cross-functionally to align and achieve shared goals.

Overview

5
5
years of professional experience

Work History

Brand Strategist

Brandish Agency
12.2020 - Current
  • Promotion from previous strategist role.
  • Lead strategic and tactical planning for clients in education, automotive, and finance. This includes the development of six-month and three-year plans.
  • Developed and executed high-impact brand campaigns to generate demand in key areas and reverse negative trends.
  • Developed brand identities for clients in health, finance, and food & beverage sectors.
  • Conducted market research to identify new opportunities and better understand customer needs and behaviors.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Managed budget allocation and resource utilization to maximize brand impact.
  • Analyzed and reported KPIs to validate and demonstrate the success of branding initiatives.

Content Strategist

Brandish Agency
09.2019 - 12.2020
  • Planned and developed monthly editorial calendars.
  • Managed production and productivity of cross-functional teams.
  • Implemented strategies and tactics to expand digital presence by investing in new platforms, while increasing audience engagement by 50% every month.
  • Established and oversaw budget allocation for content production.
  • Managed media relations including partnerships, influencer collaborations, vendors, and new media.
  • Analyzed market issues, opportunities and performance metrics.
  • Generated reports and presented the findings to senior management and clients.

Project Manager

Dulcedo
12.2018 - 08.2019
  • Development, execution, and management of content creator-lead campaigns for global luxury beauty brands.
  • Developed and managed project budgets.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Negotiated and managed 100 third-party contracts on a monthly basis related to project deliverables.
  • Strong ability to understand, and enhance brand identity through various strategies and tactics.
  • Analyzed project performance data to identify areas of improvement.

Public Relations & Marketing Intern

Judith & Charles
08.2018 - 11.2018
  • Helped plan and execute private, company, and client events.
  • Maintained and updated media contact lists and databases for ease of access.
  • Assisted in developing media strategies and campaigns for client needs.
  • Drafted, edited and distributed press releases, media advisories and other public relations materials.
  • Drafted, edited and distributed press releases, media advisories and other public relations materials.
  • Tracked and reported on success of campaigns and public relations efforts.
  • Built and established an internal influencer market strategy.

Education

Bachelor of Commerce - Marketing

University of Winnipeg
Winnipeg, MB
10-2018

Erasmus - International Business

University of Prague
Prague
06-2016

Skills

  • Strategic Planning
  • Brand Development
  • Market Analysis
  • Public Relations
  • Public Speaking
  • Project Management

Timeline

Brand Strategist

Brandish Agency
12.2020 - Current

Content Strategist

Brandish Agency
09.2019 - 12.2020

Project Manager

Dulcedo
12.2018 - 08.2019

Public Relations & Marketing Intern

Judith & Charles
08.2018 - 11.2018

Bachelor of Commerce - Marketing

University of Winnipeg

Erasmus - International Business

University of Prague

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Émilie Carr