Mikolaj Kruszczak
Newport Beach
Summary
As a former business owner I understand the subtle nuances about running a business that allow me to perform my roles effectively given that additional perspective. With my background in marketing and customer service, I am familiar with the importance of building rapport with customers and creating an amazing experience for them from the moment they hear about you. I'm comfortable leading both small and large groups.
Overview
7
7
years of professional experience
Work History
Head of Marketing
1 Percent Brand
01.2019 - 05.2024
- Oversaw all daily operations including sales, marketing and project management
- Improved customer engagement with targeted social media strategies and content creation
- Revamped company website, optimizing user experience and site traffic metrics significantly
- Launched successful email marketing campaigns that grew subscriber base while maintaining low unsubscribe rates
- Bought media on Google, writing, managing, and iterating Google ads and creative for maximum conversions
- Researched industry and marketplace trends to develop marketing solutions and streamline business operations
- Directed hiring, training and performance evaluations for marketing and sales staff
AAU Basketball Coach And Trainer
OC Rain, Hoop Show & Basketball Training Institute
08.2018 - Current
- Improved team performance by developing and implementing effective training programs
- Enhanced player skills through personalized coaching and feedback
- Closed and on-boarded parents who came in for tryouts or free introductory classes
- Executed lead follow up via email and text
- Organized booths at local schools and rec centers to increase brand awareness
Owner
The Reawakened Athlete
03.2018 - 01.2021
- Wrote engaging relationship building and sales generating email copy
- Helped business owners create a long and lasting connection with their audiences
- Completed multiple projects with strict deadlines
- Performed B2B outbound prospecting and closed business owners on high ticket retainer packages
Head Dryland Coach
Function Sports Performance, Irvine
10.2018 - 03.2019
- Constructed and led personal and group fitness sessions
- Designed and executed individual and small group exercise fitness programs and regimens
- Reduced player injury rates with the implementation of tailored warm-up routines and strength conditioning exercises
Social Media Marketer
JVB Consulting
04.2017 - 03.2018
- Planned and instituted social media marketing plans
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness, and website or social media traffic
- Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets
Education
Bachelor of Arts - Psychology
Rockhurst University
Kansas City, MO2018
Bachelor of Science - Exercise Science
Rockhurst University
Kansas City, MO2018
High School Diploma - undefined
Creighton Preparatory High School
Omaha, NE2014
Skills
- Former NCAA basketball player
- Lead generation
- Customer service
- Marketing and sales
- Copywriting
- Google ads
- Leadership
- Social Media Marketing
- Coaching
Timeline
Head of Marketing
1 Percent Brand
01.2019 - 05.2024
Head Dryland Coach
Function Sports Performance, Irvine
10.2018 - 03.2019
AAU Basketball Coach And Trainer
OC Rain, Hoop Show & Basketball Training Institute
08.2018 - Current
Owner
The Reawakened Athlete
03.2018 - 01.2021
Social Media Marketer
JVB Consulting
04.2017 - 03.2018
Bachelor of Arts - Psychology
Rockhurst University
Bachelor of Science - Exercise Science
Rockhurst University
High School Diploma - undefined
Creighton Preparatory High School
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