Mike Welsford
Vancouver,BC
Summary
Lumber sales professional with proven ability to drive sales and foster strong client relationships. Known for high standard of professionalism and results-driven approach in meeting customer needs and achieving sales targets. Bringing comprehensive knowledge in lumber procurement, production and sales to drive business growth and efficiency. Reliable team player with focus on collaboration and adaptability, skilled in market analysis and inventory management.
Overview
34
34
years of professional experience
Work History
Lumber Sales Representative
Aspen Planers Ltd
03.2019 - 10.2024
Coordinated and sold the company's lumber production.
Set price and inventory levels for maximum return.
Developed and expanded the company's marketing program to increase the customer base, increase the efficiency of product movement and increase the mill return.
Maintained a very high level of customer interaction and satisfaction.
Lumber Trader
Coast Fraser Enterprises
09.2015 - 03.2019
Coordinated all wholesale purchasing for export sale.
Managed the company's sales and marketing.
Oversaw all aspects of the marketing team.
Lumber Trader/Partner
Welco Lumber Corp.
04.1991 - 10.2012
Company senior partner and co-owner.
Responsible for overseeing sales team and managing day to day operations.
Bought and sold lumber for all trading floor activities.
Managed by own sales territory and customers
Education
Bachelor of Commerce - Marketing
University of British Columbia
VancouverSkills
Knowledgeable and experienced in all aspects of lumber procurement, production, marketing and sales
Managing sales teams and coordinating marketing programs
Recognizing opportunities and trends in the marketplace
Very high level of customer interaction and satisfaction
Highly self-motivated
Languages
English
Native or Bilingual
Timeline
Lumber Sales Representative
Aspen Planers Ltd
03.2019 - 10.2024
Lumber Trader
Coast Fraser Enterprises
09.2015 - 03.2019
Lumber Trader/Partner
Welco Lumber Corp.
04.1991 - 10.2012
Bachelor of Commerce - Marketing
University of British Columbia