Mike Piechna
Sacramento,CA
Summary
I am a tenured executive with over 12 years of experience in sales, marketing, and operations leadership positions. As the Chief Revenue Officer at Future Family, my mission is to spearhead growth through strategic sales and marketing initiatives. My time as a VP of Sales at Future Family, Medely, and Brighter, sharpened my expertise in D2C and B2B acquisition, ensuring retention and amplifying brand presence.
Overview
11
11
years of professional experience
Work History
CRO
Future Family
04.2024 - Current
- 525% growth of average contracts closed per month from 90/month to 525/month.
- 400% growth in clinic network from 150 clinics to 625+.
- Increased revenue per contract from $799 to $1600+.
- Launched Future Family pharmacy services program which increased pharmacy revenue by over 100%
- Grew top of funnel leads by over 250%.
- Manage client acquisition sales team, clinic acquisition sales team, business operations, customer service, customer operations, and care nursing teams (headcount varied from 12-35+)
VP of Sales & Marketing
Future Family
05.2022 - 04.2024
VP of Sales & Account Management
Future Family
06.2021 - 05.2022
VP of Inside Sales & Account Management & Client Services
Medely
10.2019 - 07.2021
- 400%+ growth in revenue during time as VP
- Successfully built and scaled sales, account management, and sales operations org.
- Increased new facility acquisition from 50 per quarter to 250 per quarter.
- Increased use of assignment feature by over 200%
- Increased posted shifts per facility by 300%.
- Managed team of 40+ across all departments.
VP of Sales & Client Services
Brighter
12.2017 - 10.2019
- Successfully led Brighter to acquisition by Cigna in December of 2018.
- Increased revenue by over 100% through new partnerships, use of product offering, and customer retention.
- Built a team of over 40+ people including individual contributors, 5 managers, and 1 director.
- Work with carrier partners to broaden their implementation of Brighter’s services.
- Increased average employment of junior sales reps from 7 months to over 18 months.
- Helped carriers present Brighter to large DSOs to ensure full adoption of Brighter and all our services.
Director of Provider Sales
Brighter
03.2017 - 12.2017
Director of Sales & Customer Success
Wiredrive
01.2015 - 01.2017
- Built and trained sales org. from 3 people to 20+ people.
- Prior to taking over revenue efforts, company grew about 5% year over year; in 2015 I achieved 60% growth rate.
- Grew ARR from $2.5mm to $15mm in 2 years leading to company being acquired at beginning of 2017.
- Reduced churn from 12% to below 6% and had first negative churn month in company history.
- Personally closed largest sale in company history of over $300,000.
- Grew average SDR from setting up 12 Opportunities per month to 20 Opportunities per month.
Sales Development Manager
Wiredrive
02.2014 - 01.2015
Education
Bachelor Degree -
University of Kansas
12.2006
Skills
Grew Future Family revenue by 300%
Successfully helped raise capital rounds for Future Family & Medely
Grew Medely revenue by over 400% with consistent 30% QoQ growth
Grew Medely from $13m revenue to over $80m revenue
Grew Brighter from $25m to $75m revenue which led to the acquisition by Cigna in 2018
Grew Wiredrive from $25m to over $15m in revenue that led to the company being acquired by MediaSilo in 2017
Timeline
CRO
Future Family
04.2024 - Current
VP of Sales & Marketing
Future Family
05.2022 - 04.2024
VP of Sales & Account Management
Future Family
06.2021 - 05.2022
VP of Inside Sales & Account Management & Client Services
Medely
10.2019 - 07.2021
VP of Sales & Client Services
Brighter
12.2017 - 10.2019
Director of Provider Sales
Brighter
03.2017 - 12.2017
Director of Sales & Customer Success
Wiredrive
01.2015 - 01.2017
Sales Development Manager
Wiredrive
02.2014 - 01.2015
Bachelor Degree -
University of Kansas
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