Mike Iaco
Ladera Ranch,CA
Summary
Dynamic Sales Executive with 20 years of experience. Proven leader with excellent salesmanship, negotiation and closing skills resulting in delivering quality results, exceeding sales goals, and increasing company revenue. Equipped with strong organization, planning, and structure to fuel growth. Known for collaborative approach and commitment to excellence and poised to contribute to team success and achieve positive results.
Overview
13
13
years of professional experience
Work History
Vice President of Sales
Power Digital Marketing
07.2019 - Current
- Developed the overall sales strategy and process to gain market share, exceed targets, accelerate deal velocity, and increase win rate.
- Created a predictable sales engine based on data driven insights to facilitate, track and forecast all new business opportunities resulting in an exceed forecast for the past 4 years (2021-2024)
- Fostered a "win as a team, lose as a team" culture and performance development through ongoing coaching, support, and mentoring on best practices.
Director of Sales
Power Digital Marketing
02.2016 - 06.2019
- Managed the full sales process and offered custom marketing strategies to help brands exceed their growth goals.
- Worked all enterprise and growth sales opportunities with a win rate of 75%+ each year.
- Executive planning sessions to strategize on potential market sectors to ignite growth.
Director of Sales & Marketing
Invited
01.2014 - 02.2016
- Recognized in the top 1% of all Invited Sales Directors
- Exceeded sales plan every month during employment
- Created monthly sales/marketing campaigns to increase new member enrollment
- Daily responsibilities included prospecting, membership sales, and revenue forecasting.
Senior Account Executive
Iheartmedia, Clear Channel
10.2011 - 01.2014
- Successfully prospected for new business with monthly budgets greater than $100k
- Managed and oversaw all accounts to maintain relationship and maximize sales
- Worked in a team environment to creatively maximize sales of new products/services.
Education
Bachelor of Science in Business Administration - Business/Marketing
The University of Arizona
Tucson, AZ05.2005
Skills
- Sales Structure Development: Expertise in designing and optimizing sales frameworks to drive team performance and revenue growth
- Sales Operations & Reporting: Skilled in operations management, accurate forecasting, and insightful reporting to support strategic decision-making
- Pricing Strategy & Negotiation: Proven ability to develop competitive pricing strategies and lead successful negotiations to maximize revenue
- Leadership & Training: Experienced in leading, mentoring, and developing high-performing sales teams
- Collaboration: A proactive team player who thrives in collaborative environments
Activities
- University of Arizona Alumni Association; May 2005 – present
- Member of Sigma Alpha Epsilon Fraternity; May 2001 – May 2005
- Scratch Golfer :-)
Timeline
Vice President of Sales
Power Digital Marketing
07.2019 - Current
Director of Sales
Power Digital Marketing
02.2016 - 06.2019
Director of Sales & Marketing
Invited
01.2014 - 02.2016
Senior Account Executive
Iheartmedia, Clear Channel
10.2011 - 01.2014
Bachelor of Science in Business Administration - Business/Marketing
The University of Arizona
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