Mike Cooper
Milton,ON
Summary
Results-driven sales executive with 15 years of success designing and leading strategies that drive revenue growth and expand market presence. Known for adept negotiations, high-impact product launches, and a collaborative, solutions‑oriented approach. Skilled at building high‑value retail partnerships and optimizing pricing strategies to strengthen margins. Proven ability to interpret and manage global trade and tariff complexities.
Overview
30
30
years of professional experience
Work History
Director of Sales – Canada Consumer
Pelican Products Canada
03.2014 - 12.2025
- Managed $3M+ budget for the growth and maintenance of the Canadian consumer division.
- Built and directed a sales team of 12-15 people, servicing 150+ dealers.
- Exceeded previous year’s revenue 10 of 14 times.
- Grew annual revenue from $800k to $3M.
- Created dealer booking program resulting in $1M+ revenue.
- Expanded into new categories including Consumer Electronics, DIY, Travel and Overlanding resulting in an average of 25% growth.
- Managed and enforced MAP (Minimum Advertised Price) policy.
- 50% revenue increase during COVID.
- Negotiated national dealer agreements and managed ongoing partner relationships, accounting for 70% of sales.
- Reporting to the General Manager of Canada.
National Channel Sales Manager
Pelican Products Canada
06.2011 - 03.2014
- Increased growth by an avg of 8% annually across 5 national commercial distributors through targeted programs and strategic pricing initiatives.
- Implemented joint selling campaign between Pelican Territory Managers and distributor reps, resulting in 138 appointments.
- Led negotiations on pricing and incentive agreements with national distributor partners.
Key Account Manager Eastern USA
Livingston International Inc
01.1999 - 02.2011
- New business development of all company solutions including Cdn/US customs brokerage, ground transportation, consulting and Air/Ocean freight.
- Customs brokerage, freight, compliance
Account Manager South-Western Ontario
Livingston International Inc
06.1996 - 01.1999
- New business development within existing client and prospects in SW Ont region.
- Customs brokerage, freight, compliance
Education
Environmental Science Diploma -
Durham College
05.1995
BA - Urban Planning
Trent University
01.1991
Skills
- Collaborative problem solving
- Revenue growth
- Retail partner relations
- Sales team training
- New Business Development
- Product launch management
- Negotiation skills
- Pricing policy development
- Import/export regulations
- International logistics
Timeline
Director of Sales – Canada Consumer
Pelican Products Canada
03.2014 - 12.2025
National Channel Sales Manager
Pelican Products Canada
06.2011 - 03.2014
Key Account Manager Eastern USA
Livingston International Inc
01.1999 - 02.2011
Account Manager South-Western Ontario
Livingston International Inc
06.1996 - 01.1999
Environmental Science Diploma -
Durham College
BA - Urban Planning
Trent University