Mike Ayers
Hamilton,Canada
Summary
Dynamic communications and marketing leader with over 8 years of experience in crafting and executing university-level content strategies across diverse platforms, including web, news, social media, and video. Recognized for fostering collaborative content initiatives that align with institutional priorities while enhancing audience engagement through data-driven insights.
Proven ability to lead cross-functional teams, address critical issues, and elevate standards for accessibility, brand voice, and the ethical integration of AI in content workflows. Committed to driving impactful narratives that resonate with target audiences and support institutional goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Program Manager, Communications & Engagement
McMaster University
01.2023 - Current
- Develop and execute comprehensive communication plans supporting strategic priorities and enhancing the Faculty’s reputation at local, national, and global levels.
- Create, edit, and manage high-quality content across multiple channels, including websites, social media, newsletters, and press releases, ensuring alignment with organizational objectives.
- Collaborate closely with senior leadership to ensure consistent messaging and branding across all communications, particularly those related to strategic priorities and corporate initiatives.
- Monitor and analyze communication strategies’ effectiveness, providing insights and recommendations for continuous improvement. Provide injury prevention education and training to athletes, coaches, and trainers.
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Digital Marketing and Analytics Consultant
Self-employed
04.2019 - Current
- Provide digital marketing and web analytics solutions to clients, focusing on conversion-based advertising and goal-based analytics.
- Develop and implement innovative communication strategies that align with client objectives, enhancing their brand reputation and building trust within their communities.
Digital Marketing Specialist
McMaster University
01.2016 - 01.2023
- Led the creation and management of conversion-based digital advertising campaigns across Meta, Google, and Microsoft platforms, targeting diverse healthcare audiences.
- Modernized departmental marketing practices, leading to improved ROI on ad spend and greater alignment with organizational goals.
- Pioneered and produced monthly live-streamed online events, reaching over 30,000 unique users and enhancing the department’s digital presence.
Communications Intern / Assistant to the Director
Reach For The Top Inc. / Schoolreach Inc.
01.2016 - 01.2016
- Designed and executed email campaigns to engage alumni and improve audience interaction, aligning with the organization’s strategic goals.
- Assisted in managing media relations and event logistics for regional and national competitions, ensuring consistent and positive communication with stakeholders.
Agency Account Executive
Mohawk College
01.2015 - 01.2016
- Coordinated fundraising and community events for local charities, achieving significant community engagement and donations.
Education
MBA -
DeGroote School of Business, McMaster University
Hamilton, ON06-2025
Diploma in Business Administration - Marketing
McMaster University Continuing Education
01.2022
Post-Graduate Certificate - Public Relations
Mohawk College
01.2016
Bachelor of Arts (B.A.) - Sociology
McMaster University
01.2015
Ph.D. - Health Management
Degroote
01-2030
Skills
- Strategic Communications
- Media Relations
- Digital Marketing & Advertising
- Content Creation & Management
- Project Management
- Crisis Communication
- Stakeholder Engagement
- Data Analytics & Insights
- Leadership & Team Collaboration
Certification
- Google Analytics Individual Qualification
- Google Ads Search Certification
Timeline
Program Manager, Communications & Engagement
McMaster University
01.2023 - Current
Digital Marketing and Analytics Consultant
Self-employed
04.2019 - Current
Digital Marketing Specialist
McMaster University
01.2016 - 01.2023
Communications Intern / Assistant to the Director
Reach For The Top Inc. / Schoolreach Inc.
01.2016 - 01.2016
Agency Account Executive
Mohawk College
01.2015 - 01.2016
Diploma in Business Administration - Marketing
McMaster University Continuing Education
Post-Graduate Certificate - Public Relations
Mohawk College
Bachelor of Arts (B.A.) - Sociology
McMaster University
MBA -
DeGroote School of Business, McMaster University
Ph.D. - Health Management
Degroote