Miguel Omar Alcocer Nieva

Marketing Strategy & Campaign Development

• Developed and executed integrated marketing strategies for premium international brands including Coca-Cola, Pepsico, Futbolito Bimbo, and Palacio de Hierro
• Enhanced partner relations and stakeholder alignment through strategic consulting and customized business solutions
• Conducted competitive market research and trend analysis to identify business opportunities and inform strategic recommendations
• Established thought leadership through consultation on brand development, positioning, and campaign strategy
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Excellent communication skills, both verbal and written.

Financial Strategies & Wealth Protection Advisor

• Built independent financial services practice providing strategic wealth protection and investment advisory across diverse client base
• Leverage 30+ years of business development expertise to identify client needs and translate complex financial scenarios into clear, actionable strategies
• Established partnerships with major insurance and financial providers (Prudential, GNP, MetLife, AXA, Zurich, Insignia) to deliver comprehensive coverage options
• Conduct in-depth financial analysis and risk assessment to optimize investment returns and align strategies with long-term client goals
• Manage full business operations including client relations, contract negotiation, compliance, and business development
• Collaborated with colleagues and support staff to maximize team efficiency.
• Prepared and presented reports on status of projects and initiatives.

Full-Service Marketing Agency Leadership

• Commercialization of Services and Operation of Projects (SECTUR CDMX 5 digital and interactive tourism modules, stand at Tianguis Turístico 2015 in Acapulco, Beatles concert at the Monument to the Revolution and production of 8 video capsules for internal use, KELLOG ́S interactive gadgets in self-service stores, GOVERNMENT OF THE STATE OF MEXICO stand Expo Antad Guadalajara 2016, BMW service and system change on Motorrad Del Valle Video Wall.)
• Founded and scaled full-service marketing agency serving premium clients across retail, hospitality, and consumer goods sectors
• Restructured operations and organizational model, improving efficiency and enabling team capacity growth
• Oversaw complete P&L management, budgeting, forecasting, and financial optimization—maintaining healthy margins while investing in team development
• Developed and mentored the executive team, fostering high-performance culture with focus on professional development and career advancement
• Designed and executed integrated marketing campaigns across digital, BTL (below-the-line), activations, and events for major national and multinational brands
• Created a positive work culture, resulting in increased employee satisfaction and retention rates.
• Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
• Achieved remarkable year-over-year revenue growth through strategic product diversification and market analysis.

Marketing & Business Development

• Responsible for the development of the campaign in Electronic Media, Out of Home, promotions, activations, and results (Conejo Turin and Pepsico)
• Led account management and business development for integrated marketing campaigns, managing key client relationships and project delivery
• Developed customized marketing solutions and strategic recommendations tailored to client objectives and market opportunities
• Managed account budgets, timelines, and resource allocation to ensure profitable project delivery and client satisfaction
• Coordinated cross-functional teams to develop integrated marketing communications plans and campaign executions
• Motivated team members to meet and exceed sales targets.
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.

Business Development & Account Management

• Marketing Services and Development of Integral Marketing Strategies (Chedraui, Kidzania, Tavistock and ADT)
• Drove business development initiatives and account growth through strategic relationship management and targeted sales efforts
• Developed comprehensive account plans translating client objectives into actionable marketing and business strategies
• Applied marketing expertise and business acumen to develop compelling briefs and pitches for prospective clients
• Implemented creative solutions for client challenges, resulting in increased customer satisfaction and repeat business engagements
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Led change and transformation across business areas to deliver benefits and align company resources.

Integrated Marketing Services & Operations

• Commercialization of Services and Development of BTL Strategies (Chedraui, International Motorcycle Show Mexico, Danone, Shana, The Anglo, Rent-A-Center, Plaza de la Tecnología, Sports World, Casa Tradición and Nestlé Mexico)
• Logistics and Below The Line Strategy Development (Wal-Mart and Bodega Aurrera)
• Directed business development, account management, and commercial strategy for integrated marketing services and event production company
• Managed financial operations including budgeting, forecasting, and cash flow optimization to support business profitability
• Oversaw human resources and team management, developing operational structures and team capabilities

Marketing Agency Leadership & Strategic Development

• Founded and built full-service marketing and strategic consulting agency from concept to operational maturity, generating consistent revenue growth
• Scaled client base 45% through strategic account development and business development initiatives; managed key relationships with Chedraui, Kidzania, Danone, Nestlé, Tavistock, ADT, and international brands
• Established organizational structure, defined roles and responsibilities, and implemented operational systems to support growth and improve delivery timelines
• Built and mentored high-performance leadership team; facilitated successful internal promotions and career advancement for team members
• Managed complete P&L operations including budgeting, cash flow forecasting, profitability analysis, and cost optimization—ensuring financial sustainability while supporting growth
• Created positive, collaborative work culture emphasizing accountability, professional development, and mutual respect—increasing employee satisfaction and retention rates
• Designed and executed integrated marketing campaigns across product launch, brand positioning, BTL activations, events, and promotions for major brands including Danone, Nestlé, Palacio de Hierro, and Chedraui
• Managed complex logistics and operational oversight for large-scale national events, brand activations, and promotional campaigns, coordinating vendor relations and on-site execution
• Directed creative development and brand positioning strategies for product launches, lifestyle brands, and seasonal campaigns
• Established and strengthened partnerships with industry competitors and collaborators to support business objectives and strategic initiatives
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Initiated strategy to drive company growth and increase market share and profitability.

Activations, Promotions & BTL Strategy

• Supervision and validation of Creative Development in Below The Line activities
• Managed BTL (below-the-line) operations, activations, and promotional campaigns for leading entertainment and events company
• Developed BTL marketing strategies and execution plans for major brands including Bacardi, Nokia, Nestlé, Telmex, Toyota, Rexona, Martí, Ben Q, 3M, Ford, Grupo Modelo, Movistar, Warner Chanel, Mazda, and Philip Morris
• Directed logistics planning and implementation for national event activations and brand experiences
• Improved operational efficiency through resource optimization and process improvement initiatives
• Collaborated with other department heads to ensure smooth functioning of organizational activities

Full-Service Marketing & Promotional Campaigns Management

• Established and grew full-service marketing and promotional campaigns agency across 11+ years of operation, serving major multinational and Mexican brands
• Managed complete marketing services including product launch strategy, brand positioning, BTL campaigns, activations, events, and promotions
• Oversaw operations across multiple departments: creative development, logistics, vendor management, event production, and client relations
• Developed and executed integrated campaigns for premium brands including Tequila El Jimador, Tequila Herradura, Coca-Cola, Sprite, Johnnie Walker, Bacardi, Danone, Nestlé, DirecTV, Gillette, New Mix, Fresca, Killer Loop, Renu, Brandy Soberano, Reanimator, Pitbull, Johnnie Walker Red Label, Kosako, Buchanans and J&B
• Managed logistics and operations for large-scale national events, activations, and experiential marketing campaigns
• Directed public relations initiatives and talent/artist relations, securing major entertainment acts for branded events (Grupo Mana, Alejandro Fernández, Litio, Azul Violeta, Rostros Ocultos, Carlos Jiménez, and other leading Mexican artists)
• Established contracts and negotiated partnerships with vendors, entertainment agencies, and service providers
• Improved organizational efficiency by identifying operational improvements, reallocating resources, and implementing process enhancements
• Coordinated between internal departments and external partners to ensure successful, on-time campaign delivery
• Design and development of stands for expos for companies as Motor Coach Industries, Firestone, Volvo, and Panel Rey
• Managed complex projects from inception to completion, ensuring timely delivery within budget constraints
• Mitigated risk exposure through rigorous compliance programs, diligent monitoring of industry trends, and proactive crisis management planning
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization