Mick Johnson
Vernon,Canada
Summary
Knowledgeable and experienced in the golf industry with proven track record of delivering exceptional customer service. Successfully orchestrated numerous tournaments, events and fundraisers fostering a high level of member satisfaction. Experienced with golf operations and member services, ensuring smooth and efficient club activities.
Overview
34
34
years of professional experience
Work History
Director of Operations
Vernon Golf Academy (School District 22)
03.2025 - Current
- Developing high-performing junior golfers by providing mentorship, guidance.
- Enhancing performance through regular lessons, practice, goal setting, and performance evaluations.
- Developing future PGA of Canada Professionals.
Management Consultant
Self Employed
03.2023 - Current
- Design customized training programs to enhance employee skills and improve productivity levels.
- Conducted data-driven analyses to identify areas of opportunity for sales gains and cost reduction.
- Advise clients on risk management strategies, mitigating potential threats to their businesses.
General Sales Manager
Subaru City
01.2009 - 03.2023
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Implemented comprehensive customer relationship management strategy, improving client satisfaction and loyalty.
- Helped plan company events such as annual golf tournament and employee appreciation dinner and dance. I was also the master of ceremonies each event annually.
President, Board of Directors
Edmonton Golf Association
06.2014 - 12.2019
- Managed the organization's brand, delivering men's women's and junior golf tournaments across ensuring a strong reputation within the golf community.
- Developed robust partnerships with 21 public and private golf clubs to foster collaboration and further the organization's mission.
- Championed fundraising efforts, securing significant financial support for key programs and initiatives.
Sales and Finance Manager
Alberta Motor Vehicle Industry
01.2002 - 01.2009
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
Assistant Golf Professional
Canadian Professional Golfers Association
01.1991 - 01.2004
- Assisted with managing pro shop operations to ensure efficient inventory control, merchandising, and sales.
- Organized tournaments and member events and boosted participation with proactive promotion, registration, and organizational efforts.
- Cultivated a welcoming atmosphere by organizing social events and fostering positive relationships among members.
- Assisted with the coordination of charity tournaments to support local community initiatives.
- Maintained up-to-date knowledge of industry trends through continuous professional.
- Conducted private lessons focusing on individual player development and improvement.
- Coordinated junior golf programs to promote interest in the sport among younger generations.
- Improved member satisfaction by providing exceptional customer service and addressing concerns promptly.
- Optimized daily operations by maintaining accurate records of green fees, cart rentals, memberships, tournament registrations, and other transactions.
- Experienced and knowledgeable in club fitting.
- Proficient in golf club repairs; re-gripping, re-shafting etc.
- Food and Beverage serving experience.
Education
Associate of Applied Science - Automotive Dealership Management
Georgian College, Automotive Business School of Canada
Barrie, ON04.2020
Business Diploma -
Okanagan College
Kelowna, BC01.1998
High School - undefined
Columneetza Senior Secondary
Williams Lake, BC01.1990
Skills
- Strong PC Skills including Microsoft Office
- Very organized and ability to multitask
- Sales and strategic planning
- Statistical reviews and projections
- Budgeting and forecasting
- Cost analysis
- KPI and analytical management
- Inventory control
- Manufacturer relations
- Regional and local advertising
- Inventory control
- Marketing and merchandising
Hobbies and Interests
Graduated with honors from Automotive Business School of Canada, Ironman Triathlon Finisher, Avid golfer - including club fitting and coaching. Member of the Petroleum Golf and Country club for 5 years and the Derrick Golf and Winter Club for 7 years before moving to Vernon.
PERSONAL AND FAMILY
I was born and raised in Williams Lake BC. Graduated from high school and began my career as a golf professional in 1990. I attended Okanagan University in Kelowna while working as a golf teaching professional and graduated with a business diploma in 1998. I worked for 2 years in golf sales and part time automotive sales then moved to Edmonton with my wife Connie in 2000 where I have advanced my automotive career to the highest level. My wife and I have been together for 25 years, married since 2006 and we have two children. They are both good students and avid athletes; our daughter Ellie (16) in golf and our son Nathan (14) in Hockey.
Languages
English
Full Professional
Timeline
Director of Operations
Vernon Golf Academy (School District 22)
03.2025 - Current
Management Consultant
Self Employed
03.2023 - Current
President, Board of Directors
Edmonton Golf Association
06.2014 - 12.2019
General Sales Manager
Subaru City
01.2009 - 03.2023
Sales and Finance Manager
Alberta Motor Vehicle Industry
01.2002 - 01.2009
Assistant Golf Professional
Canadian Professional Golfers Association
01.1991 - 01.2004
High School - undefined
Columneetza Senior Secondary
Associate of Applied Science - Automotive Dealership Management
Georgian College, Automotive Business School of Canada
Business Diploma -
Okanagan College
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