Michèle Anderson
Mississauga,Canada
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Communications and Engagement
Canadian Research Data Centre Network
Hamilton, Canada
01.2022 - Current
- Creating innovative bilingual communication and engagement for a Network of 46 universities and colleges
- Developing data-driven strategies and plans, and executing media, social media, and events tactics for researchers, academics, policymakers and stakeholders across the research ecosystem in Canada and abroad
- Providing counsel to senior leaders and staff on audience targets, growth, brand, risk, sensitivity, and analytics
Strategic Initiatives Consultant
Manulife Bank of Canada
Waterloo, Canada
01.2018 - 12.2022
- Strategized and executed meaningful bilingual events and communications for 300 staff and executive leaders
- Led high-impact digital social media growth campaigns in collaboration with sales, marketing, and design teams
- Implemented approach using Brandwatch and Hootsuite and increased internal and external reach by over 60%
Lead, Member and Partner Support (Partnerships and Communications)
Institute of Public Administration of Canada (IPAC)
Toronto, Canada
01.2014 - 12.2016
- Established and grew partnerships with corporate, government, Indigenous and academic partners, and secured new partnerships, including the largest ever set of corporate sponsorships in the institute’s history
- Spearheaded outreach planning and execution as national bilingual liaison to all regional groups across Canada
Events and Communications Officer
Institute of Public Administration of Canada (IPAC)
Toronto, Canada
01.2012 - 12.2014
- Refreshed the communications tactics for all media, social media and events for IPAC, CEO and President
- Grew existing social media channels by over 400% and launched two social media channels and new blog
- Succeeded in obtaining Canadian top 10 trending hashtag for annual conference
Researcher and Writer
York University
Toronto, Canada
01.2008 - 12.2010
- Conducted research on the Creative City, Luminato, and authored and published reports on festivals in Toronto
- Contributed to a documentary and conference as part of the York University Toronto Culture Working Group
- My research focused on public-private partnerships for engagement through events that create a sense of place
Researcher and Writer
City of Markham
Markham, ON
05.2010 - 12.2010
- Conducted engagement for the culture plan.
- Conducted Research on cultures for the Culture Plan
- Provided qualitative and quantitative data on Asian communities
Education
Master of Arts - Communication and Culture, Graduate Scholarship, Politics and Policy Stream
York University and Ryerson University
Toronto, ON, Canada01.2010
Graduate Certificate - Asian Studies, Focus on Chinese Diaspora and Municipal Cultural Policy and Diversity
York University
Toronto, ON, Canada01.2010
Diploma - Modern Chinese Language and Culture
Concordia University
Montreal, QC, Canada01.2007
Bachelor of Arts Honours Degree - Communication Studies / Western Society and Culture, Minor in Études Françaises (Langue et littérature)
Concordia University
Montreal, QC, Canada01.2004
Skills
- Communications
- Stakeholder engagement
- French
- Partnership development
- Project Management
- Team leadership
- Influencer partnerships
- Content development
- Business growth
Publications
- Democratizing Luminato: Private/public partnerships hang in delicate balance., Anderson, M., 2009, Toronto Culture Working Group, Robarts Centre for Canadian Studies, Toronto, ON
- Luminato Festival: Toronto's response to the crisis of space and place., Anderson, M., 2009, Intersections Conference, York University and Ryerson University, Toronto, ON
- Luminato Festival: Toronto's response to the crisis of space and place., Anderson, M., 2009, e-Topia Journal, http://www.yorku.ca/topia/etopia4.html
- Comparative cultural practices of Chinese Spring Festival (New Year) in China and Canada., Anderson, M., 2010, Department of Justice, Toronto, ON
- Policies for belonging: How Canadian national, provincial, and municipal governments promote a sense of belonging in Chinese diaspora., Anderson, M., 2010, Imagining Canada: Migration, Transnationalism and Diaspora, York University, (CERIS) Graduate Conference, Toronto, ON
- PSi #16 performing publics., Anderson, M., 2010, OCAD University, Toronto, ON
Activities And Boards
- Book club (13 years)
- Mandarin Language Learning (12 years)
- Language Tutoring (6 years)
Professional Development
- PRK – Public Relations Knowledge Certification, Canadian Public Relations Society (CPRS), 01/01/23
- Strategic Leadership, McMaster University, 01/01/23
Accomplishments
- IPAC Board of Directors
- Graduate Scholarship
- Undergraduate Scholarship
- Student Award for Culture film
- Contribution to Student Life Award
Certification
- Public Relations Knowledge Certification
- Qualitative Analysis Certification
Languages
French
Native/ Bilingual
Mandarin
Professional
References
References available upon request.
Timeline
Director of Communications and Engagement
Canadian Research Data Centre Network
01.2022 - Current
Strategic Initiatives Consultant
Manulife Bank of Canada
01.2018 - 12.2022
Lead, Member and Partner Support (Partnerships and Communications)
Institute of Public Administration of Canada (IPAC)
01.2014 - 12.2016
Events and Communications Officer
Institute of Public Administration of Canada (IPAC)
01.2012 - 12.2014
Researcher and Writer
City of Markham
05.2010 - 12.2010
Researcher and Writer
York University
01.2008 - 12.2010
- Public Relations Knowledge Certification
- Qualitative Analysis Certification
Master of Arts - Communication and Culture, Graduate Scholarship, Politics and Policy Stream
York University and Ryerson University
Graduate Certificate - Asian Studies, Focus on Chinese Diaspora and Municipal Cultural Policy and Diversity
York University
Diploma - Modern Chinese Language and Culture
Concordia University
Bachelor of Arts Honours Degree - Communication Studies / Western Society and Culture, Minor in Études Françaises (Langue et littérature)
Concordia University
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