MICHELLE VILLA GIN
Calgary,Canada
Summary
Results-driven tourism strategist with expertise in designing and implementing cultural events to enhance cross-cultural engagement. Strong stakeholder management and bilingual communication skills foster collaboration and awareness. Proven experience in destination marketing and project management supports diverse organizational objectives.
Overview
12
12
years of professional experience
Work History
Tourism Promotion Coordinator & Cultural Events Coordinator
Consulate of Mexico in Calgary
Calgary, Canada
03.2023 - 12.2025
- Designed and implemented tourism strategies to showcase Mexico's destinations and culture within Calgary and the surrounding region.
- Built partnerships with tourism boards, travel agencies, cultural institutions, and media to expand destination awareness.
- Played a key role in restoring a direct flight route between Calgary (YYC) and Mexico City by coordinating tourism delegations and fostering bilateral partnerships between Alberta and Mexico.
- Supported Mexico's 'Operation Knock on Doors' tour in Calgary, engaging 100+ Canadian tour operators and contributing to a 27% increase in flight capacity between Canada and Mexico.
- Coordinated flagship initiatives like Building Bridges Calgary Stampede, recognized for enhancing cultural and economic ties.
- Planned and delivered cultural events and festivals, enhancing bilateral community engagement and fostering cultural exchange.
- Managed multi-stakeholder relationships in a sensitive international program, ensuring compliance and rapid problem resolution.
Liaison, Seasonal Agricultural Worker Program (SAWP)
Consulate General of Mexico in Calgary
Calgary, Canada
02.2018 - 12.2019
- Managed SAWP operations to ensure regulatory compliance and support program integrity.
- Facilitated communication between Mexican citizens and government agencies.
- Supported consular services to effectively meet community needs and enhance local relations.
- Coordinated cultural events promoting Mexican heritage in Calgary.
Sales Associate-Stylist
Nordstrom Calgary- Chinook Centre
Calgary, Canada
10.2016 - 09.2017
- Pursued personal and team objectives by implementing effective strategies to meet sales goals.
- Recommended products to customers based on individual needs, enhancing their shopping experience.
- Ensured customer satisfaction and fostered strong client relationships through attentive service.
- Managed customer satisfaction and quality of product and service delivery.
Optometrist Assistant / Office Manager
Bella Vista Optical
Hermosillo, Mexico
07.2014 - 07.2016
- Coordinated day-to-day office operations, including patient scheduling and appointment management.
- Managed inventory and accounts receivable to ensure optimal stock levels.
- Developed public relations and marketing strategies to increase brand visibility.
Executive Assistant to the Real State Director
TV AZTECA / Grupo Salinas
Cd. Mexico, Mexico
12.2013 - 07.2014
- Coordinated special projects, contracts, and internal corporate events to enhance team collaboration and engagement.
- Delivered executive-level administrative support to Managing Director by managing complex calendars and scheduling meetings to facilitate strategic initiatives.
- Prepared meeting briefs, notes, and follow-up action items for senior leadership, ensuring smooth operations and timely decision-making.
- Developed strong organizational, communication, and stakeholder management skills applicable to high-profile, cross-sector collaborations.
- Executed bookkeeping tasks by accurately invoicing customers and maintaining financial records.
Education
ESL Program - English as a Second Language
University of Calgary
01-2016
Bachelor's Degree - Education Sciences, Specializing in Administration
Universidad Kino
01-2001
Skills
- Tourism promotion
- Destination marketing
- Event planning
- Stakeholder engagement
- Partnership development
- Project management
- Community engagement
- Cross-cultural communication
- Team collaboration
- Adaptability
References
References available upon request.
Languages
Spanish
Native/ Bilingual
Timeline
Tourism Promotion Coordinator & Cultural Events Coordinator
Consulate of Mexico in Calgary
03.2023 - 12.2025
Liaison, Seasonal Agricultural Worker Program (SAWP)
Consulate General of Mexico in Calgary
02.2018 - 12.2019
Sales Associate-Stylist
Nordstrom Calgary- Chinook Centre
10.2016 - 09.2017
Optometrist Assistant / Office Manager
Bella Vista Optical
07.2014 - 07.2016
Executive Assistant to the Real State Director
TV AZTECA / Grupo Salinas
12.2013 - 07.2014
ESL Program - English as a Second Language
University of Calgary
Bachelor's Degree - Education Sciences, Specializing in Administration
Universidad Kino