Michelle Tobin
Whitby,Ontario
Summary
Detailed Events Manager offering 20 + years of experience in event planning and oversight. Proven track record of identifying and creating profitable business opportunities. Adept at leveraging in-depth knowledge of industry trends and shifts to offer valuable insights on opportunities for new growth and expansion. Quick to build rapport with clients and accomplished in bringing established vision into reality.
Overview
23
23
years of professional experience
Work History
Event Coordinator
Victoria University In The University Of Toronto
04.2022 - Current
- Assisted with developing, planning and implementing strategies to promote large- and small-scale events.
- Supported event manager during client meetings to discuss events objectives and goals.
- Elevated event staff performance with skilled leadership, motivation and discipline.
- Executed events with consistently high standards of organization, service quality and enthusiasm for client objectives.
- Handled invoice management and post-event review and processing.
- Monitored event costs to accurately manage budget and expenses.
- Oversaw day-of execution for corporate events and meetings, trade conferences, group receptions and cause rallies.
- Maintained records of event aspects, including financial details.
- Coordinated catering deliveries to businesses on high-volume days.
- Confirmed order details and followed up on questions to minimize catering errors.
- Designed and developed menu aligned with company's brand.
Event Management Specialist
Aga Khan Museum
09.2021 - 01.2022
- Established Standard Operating Procedures to continuously improve the quality of the planning an delivery of events to establish growth and sustainability
- Oversaw the planning and execution of all aspects of events including corporate, weddings and film shoots
- Conducted regular inspections of storage spaces to ensure proper inventory and Health and Safety standards
- Supported sales team members to drive growth and development
- Integrated customer-centric advertising workflow methodology toward ad delivery initiative and drove profitability through cost-reducing strategies
- Designed contracts, collected fees and booked calendar for events
- Oversaw coordination and management of client event itineraries by implementing new event planning processes
- Identified operational and performance issues and worked with managers to resolve concerns.
Recruitment Supervisor
Elections Canada - Spadina Fort York
08.2021 - 09.2021
- Supervised the activities to attract and evaluate candidates for open positions through recruiting website, employee referrals, returning staff data base
- Effectively communicated the roles, responsibilities and qualifications for various positions to prospective employees
- Effectively on boarded approximately 800 employees in a four week window
- Visited the various polls to ensure hired candidates where following all Elections Canada rules and regulations
- Maintained a professional demeanor and exercised judgment and tact when dealing with challenging situations and with dealing with people of different social and ethnic backgrounds.
Conference Manager
Design Exchange
05.2001 - 02.2021
- Obtained new sales leads, booked, developed and executed over 2000 events attracting 10-500 guests including, company meetings and receptions, film shoots, product launches, public events and weddings with budgets ranging from $500.00-$250000.00
- Lead a team in the development of policies and systems to serve as a guideline for proper planning and execution of an event
- Managed event logistics for external vendors such as A/V companies
- Provided internal communications to all event staff on a daily basis
- Fostered an environment of diversity and inclusion through teamwork
- Provided an 80% client retention and engagement rate
- Hired, provided training and motivated and led staff and verified employed knowledge of specific procedures related to each event type
- Extended existing customer relationships through extensive communications and tried-but –true marketing strategies
- Directed all day-to-day operations to provide a safe and enjoyable client experience.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Produced concept plans for high-profile corporate meetings and events.
Event and Sales Coordinator
enVille Event Design and Catering
07.2000 - 04.2001
- Showed continuous improvement in meet or exceeded corporate sales goals for annual and quarterly timelines
- Established details of sold catering and event coordination with clients, resulting in satisfied clients
- Grew business operations through outside catering sales, executed food deliveries to perfection and devised and implemented marketing and promotional campaigns
- Planned menus with brides and grooms to align with event specifications and clients budget in mind
- Recommended hotels to brides and grooms
- Answered all potential bookings and would follow up in a timely manner
- Directed event production by collaborating with sponsors, hosts and internal teams to produce events with impact
- Recommended money saving strategies for events to bring costs within budget
- Performed cold calls to obtain new business.
Education
DIPLOMA IN TOURISM AND HOSPITALITY -
Centennial College
Toronto, ONSkills
- Excellent communication skills
- Excellent problem solving skills
- High customer retention rate
- Billing
- Leadership
- Problem solving skills
- Special events management
- Venue supervision
- Staff management
- Beverage inventory
- Schedule management
- Exemplary customer service skills
- Time management
- Leadership Skills
- Vendor and hospitality management
- Project management
- Organization Skills
Timeline
Event Coordinator
Victoria University In The University Of Toronto
04.2022 - Current
Event Management Specialist
Aga Khan Museum
09.2021 - 01.2022
Recruitment Supervisor
Elections Canada - Spadina Fort York
08.2021 - 09.2021
Conference Manager
Design Exchange
05.2001 - 02.2021
Event and Sales Coordinator
enVille Event Design and Catering
07.2000 - 04.2001
DIPLOMA IN TOURISM AND HOSPITALITY -
Centennial College
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