MICHELLE ROMAINE
Napa
Summary
Wine industry professional with over a decade of experience in luxury wine sales, marketing, and content creation. Expert at crafting compelling wine narratives and delivering immersive brand storytelling that engages customers across multiple platforms. Combines extensive wine knowledge with creative writing skills to translate complex wine terminology into accessible, entertaining content. Seeking to bring passion for wine, adaptability, and storytelling expertise to the Copywriter position at Digital Beverage Group.
Overview
15
15
years of professional experience
Work History
Marketing & Member Support Assistant
Somatic Experiencing International
Remote
01.2022 - Current
- Assisted with marketing initiatives, including copywriting and website content updates
- Collaborated on communications strategy while ensuring timely project completion
- Maintained accuracy and attention to detail in all written communications
Luxury Wine Sales & Virtual Experience Developer
AXR Winery
Napa Valley
01.2019 - 01.2022
- Designed and wrote compelling content for virtual tasting programs, resulting in a 30% increase in client base
- Crafted engaging wine descriptions and educational materials to enhance customer understanding and appreciation
- Developed a distinctive brand voice for digital communications that increased customer engagement
- Researched wine production methods and flavor profiles to create accurate and enticing product descriptions
Founder & Culinary Entrepreneur
Batch & Barrel Cookie Company
Napa Valley
01.2010 - 01.2020
- Developed creative content for a niche food product line specifically designed for wine pairings
- Wrote engaging product descriptions highlighting flavor profiles and wine pairing suggestions
- Created cross-promotional content in collaboration with local wineries
- Managed all marketing communications and customer engagement with measurable sales growth each year
Luxury Wine Sales & Hospitality Associate
Darioush Winery
Napa Valley
01.2016 - 01.2019
- Delivered immersive brand storytelling and educational tastings, creating memorable experiences that drove sales
- Translated complex wine terminology and concepts into accessible, engaging narratives for diverse audiences
- Regularly tasted and analyzed numerous wines to maintain product knowledge and descriptive accuracy with a focus on the personal Bordeaux and Burgundy collection of the proprietor
Director of Sales & Hospitality
The Grade Cellars
Napa Valley
01.2014 - 01.2016
- Led direct-to-consumer marketing efforts, crafting persuasive copy that doubled customer traffic
- Created marketing materials with a distinctive voice and messaging that resonated with target audiences
- Developed wine descriptions and promotional content that effectively communicated product value
- Expanded wholesale reach by 600% through strategic content and relationship-building
Wine Club & Events Director
Elizabeth Spencer Wines
Napa Valley
01.2011 - 01.2014
- Wrote engaging email campaigns and marketing content that contributed to 300% membership growth
- Created wine club communications with a distinctive voice that enhanced member retention
- Crafted compelling wine descriptions and promotional materials for special releases and events
- Maintained consistent brand voice across multiple communication channels
Education
Level Two -
Wine And Spirits Education Trust
Napa, CAFundamentals of Digital Marketing
University of Vermont
Baking and Pastry Arts -
The Culinary Institute of America
St. Helena, CABachelor of Arts - English
The University of Texas
Austin, TXSkills
- Wine Expertise & Storytelling
- Creative Content Development
- Digital Marketing & Copywriting
- Brand Voice Adaptation
- Customer Engagement Strategies
- Deadline-Driven Project Management
- Product Research & Knowledge
- Cross-Platform Content Creation
Websites
Timeline
Marketing & Member Support Assistant
Somatic Experiencing International
01.2022 - Current
Luxury Wine Sales & Virtual Experience Developer
AXR Winery
01.2019 - 01.2022
Luxury Wine Sales & Hospitality Associate
Darioush Winery
01.2016 - 01.2019
Director of Sales & Hospitality
The Grade Cellars
01.2014 - 01.2016
Wine Club & Events Director
Elizabeth Spencer Wines
01.2011 - 01.2014
Founder & Culinary Entrepreneur
Batch & Barrel Cookie Company
01.2010 - 01.2020
Level Two -
Wine And Spirits Education Trust
Fundamentals of Digital Marketing
University of Vermont
Baking and Pastry Arts -
The Culinary Institute of America
Bachelor of Arts - English
The University of Texas
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