Michelle Petterson
Huntsville,ON
Summary
Michelle Petterson is highly organized, detail-oriented, and self-motivated professional with over 20 years of experience in high-level event management and hospitality sales & marketing, complemented by 12 years in the real estate industry. Proven ability to manage complex logistics, adapt to rapidly changing priorities, and deliver exceptional client experiences. Adept at strategic planning, problem-solving, and effective negotiation, with a strong foundation in creativity, and innovation. A results-driven professional, working collaboratively, and maintaining a client-focused approach. Adept at time management and adaptability, Michelle thrives in dynamic environments that require swift decision-making and innovative solutions.
Overview
28
28
years of professional experience
Work History
REALTOR®
Wyatt Williamson Real Estate - Coldwell Banker
09.2021 - Current
- Manage various aspects of real estate transactions such as showing properties, listing properties for sale, inspections, and appraisals/opinions of value
- Provide expert advice on property values, guiding clients to make informed decisions when buying or selling homes.
- Streamline, manage and communicate all contract negotiations for both offers and listings
- Comprehension of local market conditions, allowing for accurate pricing strategies and targeted marketing efforts.
- Generated leads and on-going development of client base through networking events, open houses, duty desk coverage, conducting market analysis, and networking within the community for potential buyers and sellers
- Leverage social media platforms and online marketing strategies to increase property visibility and attract potential buyers.
- Develop relationships with mortgage brokers, lawyers, and other industry related professionals
- Plan and host open houses by preparing properties with effective marketing, digital marketing communication
- Advise clients on staging techniques to enhance property appearance and increase buyer interest during showings.
- Cultivate relationships with clients through strong communication, personalized service, and dedication to their needs.
- Manage event logistics and operations for quarterly client appreciation events and monthly micro events
Director of Brokerage Operations
Coldwell Banker Thompson Real Estate Brokerage
02.2018 - 09.2021
- Assisted in the recruitment process of new agents, conducting interviews and onboarding.
- Streamlined job posting management across various platforms, increasing visibility to potential candidates.
- Created and executed an extensive training program, on-going mentorship, guidance, quarterly goal setting, annual performance evaluations and provided other opportunities for professional growth to all Realtors within the Brokerage.
- Implemented brokerage policies and procedures, ensuring compliance with regulatory requirements with our governing bodies.
- Coordinated all office events, community related events, team building, meetings and conferences
- Boosted website traffic by creating SEO-optimized content highlighting available properties for sale and brokerage services.
- Developed and created cohesive branded digital and print marketing material
- Issued office-wide communications on behalf of broker owners
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Managed vendor relationships, negotiating contracts for cost savings and efficiency
Licensed Assistant / Sales & Marketing Coordinator
John Aben - Royal Le Page Lakes of Muskoka Realty
05.2013 - 02.2018
- Managed administrative tasks such as preparing necessary documentation, including purchase agreements, buyer and seller representation contracts, and disclosure forms
- Coordinated logistics for new listing; scheduled photographers, measurements of properties, uploaded listing data to the MLS system, collecting property documentation from Townships, creating floor plans, managed digital marketing efforts for properties using social media platforms and team website.
- Created visually appealing marketing materials for property listings, and team promotion; brochures, postcard mailouts, door knockers, and newsletters.
- Conducted market research to gather statistics and data on current listings for sale assisting to keep Sellers informed about current market trends.
- Improved office efficiency through regular updates to client database, vendor contact lists, and filing systems.
- Coordinated client appreciation events throughout the year varying in 10-100 clients.
- Liaised between mortgage brokers, inspectors, appraisers; ensured proper communication was maintained throughout the transaction process.
- Coordinated quarterly mass mailouts to 500+ clients
Social Events Sales Manager
JW Marriott The Rosseau Muskoka Resort & Spa
06.2011 - 05.2013
- Responsible for responding to incoming social event opportunities; weddings, galas, holiday parties, family reunions, anniversary parties & fundraisers
- Utilized negotiation and creative selling abilities to close business and negotiate contracts
- Projected accurate forecasts for both guestrooms and catering in order to assist the hotel in achieving property revenue goals
- Conducted informative resort tours with clients, showcasing guestrooms, event space, food & beverage outlets and recreational facilities
- Provided the client with exciting, creative and dynamic ideas to ensure their event is in-line with their vision and budget
- Managed and develop relationships with key internal and external stakeholders
- Had a very strong understanding and comprehension of competitor's strength/weaknesses, economic trends, supply and demand and how to sell against them
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Senior Event Manager
JW Marriott The Rosseau Muskoka Resort & Spa
07.2008 - 06.2011
- Coordinated and communicated all event details for weddings & groups both verbally and written through banquet event orders and conference resumes to the client and internal operation teams
- Assisted in the sales process with revenue forecasting for both rooms and catering
- Provided the client with exciting, creative and dynamic ideas to make their event different from their last or like none other
- Responsible for handling a seamless and timely file turnover process between sales and events which includes review of sales contract, cross referencing contract details between NGS/SFA/MARSHA and assigning group or wedding to the appropriate Event Manager
- Collaborated with the Executive Chef in planning, creating and costing of event specific menus for formal wedding tasting and high-end corporate functions
- Organized and facilitated all event rehearsals between appropriate departments and conference organizers
- On-going development of professional relationships with many external vendors and suppliers such as, but not limited to; event designers, florists, photographers, audio visual, musical entertainment, etc
Catering & Conference Services Manager
Westin Bristol Place Toronto Airport Hotel
01.2008 - 07.2008
- Handled all direct catering sales inquiries and coordinated all events, conferences and meetings booked through sales and direct catering inquiries, ranging in size from 2 to 500 people, in a 288 guestroom hotel with 18,000 square feet of meeting space
- Conducted site inspections with clients, showcasing guestrooms, meeting space, food & beverage outlets and recreational facilities
- Finalized all event logistics and detail into banquet event orders; details include but are not limited to room set-up, menu selections, audio-visual requirements, décor, etc
- Collaborated with the Executive Chef in planning, creating and costing of event specific menus
Event Manager
Independent Financial Brokers of Canada
02.2006 - 12.2007
- Organized, managed and coordinated events, trade shows, summits and meetings of varying sizes from 10 to 1500 people across Canada; duties included venue selection, staffing, audio visual coordination, assisting with the designing of exhibitor guides/brochures/signage, sourcing suppliers to handle printing of all necessary printed materials/signage/banners, floor plan development, detailed menu planning, décor, selecting relevant key note speakers, sourcing entertainment, travel arrangements and various other duties
- Accountable for the fiscal administration of events such as approving invoices, maintaining records, monitoring the budget
- Created, implemented and managed all critical paths/event orders, report all changes and provide regular updates on progress of events to the Board of Directors and the Executive Director
- Communicated regularly and effectively with the Board of Directors ensuring the standards of each event exceed the expectations of the participants
Executive Event Planner
Art Gallery of Ontario
03.2002 - 02.2005
- Participated daily in the development, promotion and implementation of external and internal high-end society and corporate special events; including but not limited to creating detailed floor plans, menu planning, floral arrangements, linen and equipment rentals, photography, audio visual and entertainment
- Prepared client specific proposals and contracts, event budgets, estimates, banquet event orders, expenditure approvals and final invoicing
- Managed all food and beverage marketing, communication and website materials (event signage, flyers, menus, brochures, magazine advertising, etc.)
- Provided in-depth administrative assistance to the Special Events Manager, Development
- Assisted with the development, coordination and execution of all Fundraising events within the gallery (galas, art fairs, sponsorship and donor recognition receptions)
- Accepted, processed and tracked all ticket sales, in-kind donations and sponsorship donations
- Prepared the production schedule, maintained the mailing list and facilitated the distribution of all event related communication materials - Save-the-date cards, invitations, event programs, signage and letters of recognition
Special Events Coordinator, Development (Contract Position)
Art Gallery of Ontario
03.2002 - 07.2002
- Provided in-depth administrative assistance to the Special Events Manager, Development
- Assisted with the development, coordination and execution of all Fundraising events within the gallery (galas, art fairs, sponsorship and donor recognition receptions)
- Accepted, processed and tracked all ticket sales, in-kind donations and sponsorship donations
- Prepared the production schedule, maintained the mailing list and facilitated the distribution of all event related communication materials (i.e
- Save-the-date cards, invitations, event programs, signage and letters of recognition)
Event Coordinator – ING Funds (Contract Position)
ING Canada
08.2001 - 03.2002
- Planned and executed all internal and external sales & marketing events (advisor forums, sales conferences, trade shows and video conferencing)
- Identified event and public relations opportunities in the Mutual Fund marketplace
- Handled all travel arrangements for up to 15 Executives world wide
- Traveled across Canada to ensure supervision both prior too and during events
- Administrative support to the Vice President of Mutual Fund Sales
Sales Associate, Conference Centre (Contract position)
Toronto Stock Exchange
01.2001 - 08.2001
- Account Manager for a database of 900+ corporate clients
- Actively sold the TSX Conference Centre and Stock Market Place
- Created and implemented quarterly action plans
- Facilitated client site inspections and sales presentations
- Organized sales blitzes and promotions
- Coordinated catering, audio visual and function space set-up
Corporate Group Sales Coordinator
Fairmont Royal York Hotel
04.1997 - 12.2000
- Administrative support to the Director of Corporate Sales and Senior Sales Manager
- Assigned and secured meeting space and guestrooms for bookings
- Prepared and negotiated sales proposals and contracts
- Coordinated FAM trips and planned client events
- Developed and maintained a close working relationship with all National Sales Offices
Education
Real Estate License
Ontario Real Estate Association
Toronto, ON04-2015
Sales Service & Events Foundations -
Marriott International
01-2010
Foundations of Leadership -
Marriott International
01-2010
Green Meetings Certification -
Marriott International
01-2008
Wedding Certification -
Marriott International
01-2008
Convention & Meeting Management - Meeting Site Selection, Program Design and Development
George Brown College
Toronto, ON01-1998
High School Diploma -
Chinguacousy Secondary School
Brampton06-1989
Skills
- Planning and organization
- Strong verbal and written communication
- Detail-oriented
- Problem-solving skills
- Effective negotiation
- Decision-making
- Strong negotiation skills
- Creativity and innovation
- Time management
- Flexible and adaptable
- Teamwork and collaboration
- Multitasking Abilities
Languages
English
Interests
- Travelling
- Volunteer Work
- Swimming
- Camping
- Strength Training
- Avid Reader
- Music and concerts
Timeline
REALTOR®
Wyatt Williamson Real Estate - Coldwell Banker
09.2021 - Current
Director of Brokerage Operations
Coldwell Banker Thompson Real Estate Brokerage
02.2018 - 09.2021
Licensed Assistant / Sales & Marketing Coordinator
John Aben - Royal Le Page Lakes of Muskoka Realty
05.2013 - 02.2018
Social Events Sales Manager
JW Marriott The Rosseau Muskoka Resort & Spa
06.2011 - 05.2013
Senior Event Manager
JW Marriott The Rosseau Muskoka Resort & Spa
07.2008 - 06.2011
Catering & Conference Services Manager
Westin Bristol Place Toronto Airport Hotel
01.2008 - 07.2008
Event Manager
Independent Financial Brokers of Canada
02.2006 - 12.2007
Executive Event Planner
Art Gallery of Ontario
03.2002 - 02.2005
Special Events Coordinator, Development (Contract Position)
Art Gallery of Ontario
03.2002 - 07.2002
Event Coordinator – ING Funds (Contract Position)
ING Canada
08.2001 - 03.2002
Sales Associate, Conference Centre (Contract position)
Toronto Stock Exchange
01.2001 - 08.2001
Corporate Group Sales Coordinator
Fairmont Royal York Hotel
04.1997 - 12.2000
Real Estate License
Ontario Real Estate Association
Sales Service & Events Foundations -
Marriott International
Foundations of Leadership -
Marriott International
Green Meetings Certification -
Marriott International
Wedding Certification -
Marriott International
Convention & Meeting Management - Meeting Site Selection, Program Design and Development
George Brown College
High School Diploma -
Chinguacousy Secondary School
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