Summary
Overview
Work History
Education
Skills
Websites
Achievementsandawards
Hobbies and Interests
Languages
Timeline
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Michelle Pali

Milton,Canada

Summary

Results-driven Senior Sales Manager with over 10 years of experience leading sales teams, driving revenue growth, and managing key accounts in the trade printing, packaging, and advertising sectors. A strategic thinker with proven expertise in developing go-to-market strategies, exceeding sales targets, and building high-performing teams. Recognized for my ability to lead by example, foster collaboration, and create lasting client relationships. Awarded the 2023 Founders Award for TRUST at EVS Canada and consistently recognized for exceptional sales performance. Seeking a leadership role in Key Account Management and Sales Leadership to leverage my strengths in strategic account development and team leadership.

Overview

11
11
years of professional experience

Work History

Senior Sales Manager

SinaLite / WillowPack
05.2024 - Current
  • Lead a team of Account Executives and drive sales strategies to achieve revenue growth targets across packaging and trade printing sectors
  • Develop and execute go-to-market strategies focused on niche markets such as craft brewers, cannabis, pet food, and health and wellness
  • Implemented a sales pipeline and KPI metrics to streamline team performance and align sales efforts with company goals
  • Collaborate with cross-functional teams to enhance the customer experience and optimize sales processes.
  • Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
  • Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
  • Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.

Sales Manager

EVS Canada
11.2021 - 05.2024
  • Spearheaded sales strategies and led a team of 12 Account Executives, achieving 125% of annual sales targets in 2023
  • Awarded the 2023 Founders Award for TRUST for exceptional leadership and dedication to client relationships
  • Drove new business development, winning several key accounts and growing revenue by X%
  • Collaborated closely with marketing and operations teams to streamline day-to-day processes, improving overall efficiency by 20%.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.

Sales Leader, Office Segment

EVS Canada
10.2020 - 11.2021
  • Managed sales teams focused on the office segment, delivering a 30% increase in client retention rates
  • Developed sales training programs and improved onboarding processes, leading to quicker ramp-up times for new hires.
  • Negotiated contracts skillfully, ensuring mutually beneficial terms for both clients and the company.
  • Enhanced product knowledge within the sales team through continuous training and workshops.

Territory Sales Manager

EVS Canada
01.2019 - 10.2020
  • Managed and developed a territory of corporate accounts,
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Built and maintained strong client relationships, resulting in a 20% increase in repeat business.
  • Increased sales revenue by developing and implementing strategic territory plans.

Account Manager

Evanov Radio Group
09.2013 - 04.2018
  • Consistently exceeded sales targets and was awarded the 2014 Sales Award of Excellence for outstanding performance
  • Developed strong relationships with clients in the radio advertising space, securing long-term contracts with key accounts.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.

Education

Audio Engineering And Music Production

Harris Institute For The Arts

International Marketing Diploma - Business Marketing

Humber College
Toronto, ON

Skills

  • Sales Coaching, Leadership & Strategy
  • Revenue Growth & Target Achievement
  • Go-to-Market Strategy (GTM) Development
  • Sales Process Optimization
  • Client Retention & Relationship Management
  • New Business Development
  • Forecasting & Sales Pipeline Management
  • Negotiation & Contract Management
  • Performance tracking and evaluations
  • Negotiation expertise

Achievementsandawards

  • 2023 Founders Award for TRUST, EVS Canada
  • 2014 Sales Award of Excellence, Evanov Radio Group
  • Exceeded annual sales targets by X% at SinaLite, WillowPack, and EVS Canada

Hobbies and Interests

  • Travel
  • Cooking
  • Fitness
  • Yoga

Languages

English
Native or Bilingual
Italian
Professional Working

Timeline

Senior Sales Manager

SinaLite / WillowPack
05.2024 - Current

Sales Manager

EVS Canada
11.2021 - 05.2024

Sales Leader, Office Segment

EVS Canada
10.2020 - 11.2021

Territory Sales Manager

EVS Canada
01.2019 - 10.2020

Account Manager

Evanov Radio Group
09.2013 - 04.2018

Audio Engineering And Music Production

Harris Institute For The Arts

International Marketing Diploma - Business Marketing

Humber College

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Michelle Pali