Michelle Murphy

• Lead and implement project management for visual merchandising elements across Elizabeth Arden retail walls.
• Oversee all new store openings and renovations, ensuring timely and brand-consistent execution.
• Coordinate logistical timelines and details with retail and supplier partners to ensure seamless delivery and setup.
• Drive the ongoing development, monitoring, and implementation of merchandising strategies tailored to Canadian retail environments.
• Conceptualize and propose innovative merchandising ideas to enhance brand visibility and customer engagement.

• Managed the development and execution of 30–40 promotional programs annually, collaborating with cross-functional teams and vendors to ensure timely delivery of in-store promotions.
• Created display materials and merchandising lineups in compliance with vendor specifications and retailer requirements.
• Led artwork development for Canada-unique products, ensuring brand consistency and regulatory compliance.
• Directed demand planning in SAP for all SKUs related to promotional programs, ensuring product and material availability.
• Oversaw supply chain processes for promotional packaging and product inventories.
• Developed and maintained quarterly TOA processes for promotional display purchases, aligning costs with budget allocations.
  
  Key Accomplishments:
• Achieved 100% fill rate for all 2018 promotional shipments.
• Reduced SLOB inventory by $216K annually through proactive residual management.
• Created a standardized SOP for artwork approval of locally produced products.
• Established a streamlined process for PPK setup and assembly at TPM.
• Improved stakeholder communication by enhancing promotion status reporting.
• Delivered customer-specific packaging under accelerated timelines through agile forecasting.
• Implemented internal reporting for provincial stewardship recycling compliance.

• Oversaw packaging development projects for the Canadian market, managing launch processes and coordinating production for all Canadian-unique SKUs.
• Supervised the development and approval of artwork and packaging materials, ensuring compliance with brand and regulatory standards.
• Collaborated with cross-functional teams to define project timelines and packaging requirements for new cosmetics products.
• Partnered with external vendors to develop promotional packaging for product launches, ensuring timely and cost-effective execution.

Key Accomplishments:

• Managed 15 product packaging changes with seamless reintroduction into the marketplace.
• Increased globally harmonized SKUs from 35% to 87% over three years, streamlining international packaging standards.
• Liaised with the Regulatory Department to secure Natural Product Numbers (NPN) and Drug Identification Numbers (DIN) from Health Canada.

• Accountable for the creation and development of new fragrances, candles, and private label bath & body concepts for the Canadian market.
• Developed SKU lineups, packaging, pricing strategies, and cost-of-goods (COG) estimates in collaboration with cross-functional product teams.
• Created bills of materials and sourced components from various vendors to meet COG targets.
• Coordinated fragrance submissions, testing, formulation, and packaging development processes to ensure timely and compliant product launches.
  

Key Accomplishments:

• Created and presented brand packages and supporting materials for retailer presentations.
• Developed brand strategies to support Sales and Marketing initiatives.
• Streamlined development processes to reduce overhead and deliver products within budget.

• Oversaw the development and expansion of new and existing cosmetics brands, delivering turnkey solutions for product development.
• Collaborated with clients to define brand concepts, product lines, color stories, and unique packaging designs.
• Managed end-to-end development processes including SKU planning, packaging, pricing, and cost-of-goods (COG) estimation.
• Coordinated with cross-functional teams and vendors to ensure regulatory compliance and timely execution of packaging and product launches.

Key Accomplishments:

• Supported successful market entry into the EU, Japan, and US regions.
• Implemented regulatory and FDA requirements across all product packaging.