Michelle Mills
Business Professional
Sacramento
Summary
Experienced business professional with refined skills in recruitment, sales, team management, interpersonal communication and problem solving. Highly entrepreneurial and efficient at building and maintaining client relationships through a collaborative approach. Driven and motivated with a tenacity to learn and passion for building enduring relationships while leading with integrity.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work History
National Sales Manager
Superior Farms Pet Provisions
09.2022 - 05.2024
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Streamlined operations within the sales division, improving efficiency while reducing operating costs.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Established strong partnerships with channel partners for seamless distribution of products across various regions.
Priority Activation Manager
Jackson Family Wines
07.2021 - 01.2022
- Spearheaded and streamlined newly created position at Jackson Family Wines through coordination, collaboration and negotiation with distributor partners in California and Hawaii markets.
- Created and developed two major incentives to drive revenue and cases across multiple sales divisions in most competitive market.
- Revamped point of sale collateral to enhance sales teams effectiveness in marketplace and increase company revenue.
- Quickly excelled through leveraging previously built relationships, utilized collaborative approach within distributor executive team and mentored and educated account sales representatives.
National Sales Recruiting Manager
Jackson Family Wines
01.2018 - 06.2021
- Nationally oversaw and managed in house recruitment for Jackson Family Wines.
- Communicated with top executives on candidates, recruiting candidate strategies and potential open positions.
- Utilized Jobvite, Handshake, LinkedIn, Glassdoor and Indeed, for sourcing and recruiting candidates.
- Developed succession plans and promotion paths for all personnel.
- Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations.
General Sales Manager
Southern Glazer's Wine & Spirits
01.2017 - 01.2018
- Established new sales team and distribution for Jackson Family Wines across Hawaiian islands.
- Reported to top executives within Hawaii wholesaler and California supplier.
- Created a culture of head, heart and hustle.
- Organized priority calendar, wine events, brand launches, bonus structure, blitz/incentives, market visits, inventory and recruitment.
- Personal Achievements: Won SGWS Hawaii Rookie of the Year 2017, Grew sales 40%, FY17 & FY18.
Account Executive
Regal Wine Company
01.2016 - 01.2017
- Called on 100+ restaurants and hotel accounts in San Francisco.
- Increased sales by 32% over LY.
- Grew territory #49 to #10 FY16 KPIR.
- Conducted business reviews with top restaurant groups in Bay Area to drive revenue and cases.
- Won Rep of the Quarter for 2016 July - Sept (Q1).
- Opened 20 new accounts FY16.
District Manager
Regal Wine Company
01.2015 - 01.2016
- Led number one sales team in California, North Bay.
- Recruited top talent from college career fairs, online recruitment platforms and job postings.
- Execution Team received most A surveys in state, FY15.
- Hosted meetings and events for team and chain buyers at our company owned wineries.
- Obtained company-leading sales by negotiating and implementing wine programs with top retail buyers.
Education
Bachelor of Arts - Communication Studies
University Of California, Santa Barbara
Santa Barbara, CA 09.2008 - 12.2009
Bachelor of Arts - Communication Studies
Santa Barbara City College
Santa Barbara, CA 08.2006 - 05.2008
Timeline
National Sales Manager
Superior Farms Pet Provisions
09.2022 - 05.2024
Priority Activation Manager
Jackson Family Wines
07.2021 - 01.2022
National Sales Recruiting Manager
Jackson Family Wines
01.2018 - 06.2021
General Sales Manager
Southern Glazer's Wine & Spirits
01.2017 - 01.2018
Account Executive
Regal Wine Company
01.2016 - 01.2017
District Manager
Regal Wine Company
01.2015 - 01.2016
Bachelor of Arts - Communication Studies
University Of California, Santa Barbara
09.2008 - 12.2009
Bachelor of Arts - Communication Studies
Santa Barbara City College
08.2006 - 05.2008
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