Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Michelle Madunatu

WINNIPEG,MB

Summary

Creative Marketing & Communication Executive with expertise in strategic marketing plan development and implementation. Proficient in utilizing digital platforms to enhance brand visibility and market positioning. Demonstrated leadership and collaboration skills, driving revenue growth through innovative marketing strategies. Achievements include improved client engagement, increased lead generation, and enhanced event attendance.

Overview

8
8
years of professional experience

Work History

Content Creator & Digital Strategist

Self-Employed
Winnipeg, Manitoba
07.2017 - Current
  • Built personal brand with over 1.4 million Instagram followers, 130,000 TikTok followers, and 30,000 YouTube subscribers through storytelling and audience-focused content.
  • Executed brand campaigns with companies such as OhPolly, Sephora, and Duolingo, aligning visuals and messaging to objectives.
  • Directed and produced short-form and long-form content from concept to final edits.
  • Maintained strategic content calendar across channels while overseeing campaign execution, negotiations, and deliverables.
  • Managed collaborations with photographers, videographers, editors, and stylists to ensure cohesive brand voice and production quality.
  • Analyzed data to assess campaign performance, iterating content strategy for improved engagement and reach.

Marketing & Communication Executive

Canadian Conference of MB Churches (CCMBC) & Mennonite Brethren Church of Manitoba (MBCM)
Winnipeg, Manitoba
09.2024 - 06.2025
  • Implemented strategic content development across email newsletters, podcasts, social media, and website channels to support organizational objectives.
  • Maintained an editorial calendar, ensuring timely coordination of content releases with departments and events.
  • Led storytelling initiatives for large-scale conferences, crafting narratives and editing associated visuals.
  • Collaborated with leadership, national teams, and external stakeholders to maintain aligned messaging.
  • Started performance tracking for content campaigns while devising audience engagement strategies.
  • Provided assistance in crisis communications, focusing on clear and empathetic messaging.
  • Created workflows that enhanced content quality and reduced turnaround time through improved coordination.

Social Media Manager

CAC Vineyard Of Comfort
Winnipeg, Manitoba
08.2023 - 05.2025
  • Developed and executed social media campaigns that aligned with organizational objectives.
  • Created a comprehensive social media strategy to enhance brand awareness and user engagement.
  • Analyzed analytics data regularly to pinpoint areas needing improvement in campaigns.
  • Collaborated in brainstorming sessions with team members to cultivate innovative concepts.
  • Designed promotional materials utilizing CANVA for effective visual communication.

Education

Bachelor of Arts -

University of Manitoba
Winnipeg

Skills

  • Content development and management
  • Crisis communication strategies
  • Performance tracking and analysis
  • Social media planning
  • Data interpretation
  • Brand strategy
  • Campaign execution and oversight
  • Graphic design tools

References

References available upon request.

Timeline

Marketing & Communication Executive

Canadian Conference of MB Churches (CCMBC) & Mennonite Brethren Church of Manitoba (MBCM)
09.2024 - 06.2025

Social Media Manager

CAC Vineyard Of Comfort
08.2023 - 05.2025

Content Creator & Digital Strategist

Self-Employed
07.2017 - Current

Bachelor of Arts -

University of Manitoba

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Michelle Madunatu