Michelle Macdonald
Delta,BC
Summary
Dynamic sales professional with a proven track record at The Delf Group, excelling in customer relationship building and strategic planning. Achieved consistent sales growth through effective upselling techniques and CRM proficiency. Recognized for fostering trust-based relationships, leading to increased repeat business and enhanced team performance through staff training initiatives.
Sales professional with strong expertise in driving revenue and building client relationships. Adept at team collaboration, adapting to changing needs, and leveraging skills in negotiation, communication, and strategic planning. Known for reliability, fostering productive team environment, and consistently meeting targets.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Sales Representative
The Delf Group
11.2011 - Current
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Implemented CRM tools to track customer interactions and sales progress.
- Led training sessions for new sales representatives, enhancing team expertise and performance.
- Exceeded sales targets through effective planning and goal setting.
- Provided feedback from customers to product development team, influencing future product enhancements.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Attended monthly sales meetings and quarterly sales trainings.
Server
The Keg Steakhouse + Bar
09.2000 - 08.2011
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
- Cultivated warm relationships with regular customers.
- Performed opening and closing duties, ensuring the dining area was prepared for seamless service transitions.
Education
Marketing Management Associate Certificate - Marketing Management
British Columbia Institute of Technology
BurnabySkills
- Customer relationship building
- Interpersonal communication skills
- Sales presentations
- Sales closing
- Strategic planning
- Lead prospecting
- Staff training
- CRM proficiency
- Win-loss analysis
- Product knowledge
Certification
WSET Level 2 Certified
Timeline
Sales Representative
The Delf Group
11.2011 - Current
Server
The Keg Steakhouse + Bar
09.2000 - 08.2011
Marketing Management Associate Certificate - Marketing Management
British Columbia Institute of Technology
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