MICHELLE MA
Toronto,Canada
Summary
Software sales leader with 6+ years driving top performance in e-commerce and SaaS platforms. Consistently surpassed quotas (200%+ peak) delivering marketplace and enterprise solutions that rival and complement Shopify’s ecosystem. Adept at leveraging AI tools and adapting to AI’s evolving landscape, I excel in consultative selling, complex deal navigation, and C-level engagement to accelerate enterprise growth through data-driven strategies and rapid execution.
Overview
7
7
years of professional experience
Work History
Corporate Account Executive
Higher Logic
09.2022 - 01.2025
- Mastered enterprise sales cycles, navigating stakeholders, technical and procurement challenges.
- Achieved 80%+ demo-to-next-steps conversion with tailored, value-driven presentations.
- Generated $350K+ pipeline via outbound campaigns, leveraging AI-driven analytics & prospecting tools.
- Drove solutions for enterprise and PE-backed firms with $200MM+ revenue.
Senior Account Executive / First Sales Hire
Nautical Commerce
08.2021 - 07.2022
- Built sales process as employee #7, contributing to $30M Series A funding success.
- Defined ICP and go-to-market strategy with C-suite, securing key enterprise clients.
- Exceeded quota with tailored marketplace solutions, driving client digital transformation.
- Designed qualification framework, boosting win rates and pipeline quality.
Account Executive / Account Manager
Hubba
05.2020 - 01.2021
- Exceeded quota 200%+ for 6 consecutive months, ranking #1 for quota attainment.
- Achieved 30%+ close rate for new business, sustaining consistent client reorders.
- Led team in outbound revenue and opportunities, training peers on outreach strategies.
Account Executive, BDR, SDR
TouchBistro
04.2018 - 04.2020
- Promoted twice in first year (SDR to BDR to AE) for exceptional results.
- Set record for opportunities and revenue via Resto Hub initiative; consistently hit AE quota.
- Drove upsell revenue with tailored POS, payment, and reservation solutions.
Education
Honours Degree - Double Major - English Literature, Cinema Studies
University of Toronto
06-2016
Skills
- 🎯 Revenue Driver: Enterprise Sales Full-Cycle Deal Management Value-Based Selling
- 💻 Tech Translator: SaaS & E-Commerce Expertise Technical Demonstrations AI Tool Proficiency
- 🤝 Relationship Architect: Customer-Centric Solutions Cross-Functional Collaboration Consultative Selling
- 🏆 Trailblazer: Autonomous & Proactive AI-Driven Innovation Proactive Leadership
Professional Development
- Trained in MEDDIC and Sandler, mastering enterprise and consultative sales techniques.
- Pursued consistent self-learning through online courses and books on professional and personal development, including sales, psychology and leadership.
- Attended tech and retail conferences, staying current with industry trends.
Timeline
Corporate Account Executive
Higher Logic
09.2022 - 01.2025
Senior Account Executive / First Sales Hire
Nautical Commerce
08.2021 - 07.2022
Account Executive / Account Manager
Hubba
05.2020 - 01.2021
Account Executive, BDR, SDR
TouchBistro
04.2018 - 04.2020
Honours Degree - Double Major - English Literature, Cinema Studies
University of Toronto
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