Summary
Overview
Work History
Education
Skills
Websites
LANGUAGES
Timeline
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Michelle Hunwicks

Michelle Hunwicks

Toronto

Summary


Marketing Communications professional with strong focus on content creation, prepared to drive impactful results through innovative storytelling and consistent quality. Known for seamless team collaboration, adaptability to changing needs, and unwavering reliability. Possesses advanced skills in digital marketing, content creation, and collaborative leadership, coupled with keen understanding of audience engagement and brand voice alignment. My goals in life include seeing the world and making sure the person responsible for putting peanut butter and chocolate together is sainted.

Overview

25
25
years of professional experience

Work History

SENIOR CONTENT CREATOR & STRATEGIST

KUBRA
07.2019 - Current
  • Develop and publish blogs, white papers, newsletters, and case studies to strengthen brand presence. Lead email marketing campaigns that drive engagement. Published contributor to Forbes Technology Council on industry trends and insights. Partner with cross-functional teams and C-Suite executives to ensure cohesive messaging and strategic alignment

SENIOR WRITER/EDITOR (CREATIVE SERVICES)

EdgePoint Wealth Management
04.2014 - 05.2018
  • Generated article ideas and produced accessible content on complex financial topics, boosting website traffic and audience engagement. Served as primary editor for quarterly commentaries, speeches, and portfolio manager presentations. Project-managed annual reports—writing/editing content, overseeing design with graphics team, coordinating external vendors and translators, and driving internal timelines.

CONTRACT & DOCUMENT ANALYST

Green Shield Canada/Medavie Bluecross
01.2009 - 01.2014
  • Wrote, edited, and managed production timelines with internal teams and clients to produce accurate and informative benefit booklets and contracts.

COMMUNICATIONS SPECIALIST/POLICY ANALYST

CLHIA
01.2005 - 01.2009
  • Acted as a liaison for the health insurance industry to provincial and federal governments. Researched, wrote, and edited papers raising awareness of industry specific issues and worked to a positive resolution. Wrote industry communications such as news releases, discussion papers, and government submissions.

INFORMATION ANALYST

Toronto Stock Exchange/Market Regulation Services
01.2002 - 01.2005
  • Provided research and report writing for investigators of insider trading and market manipulation cases.

MANAGER, MARKETING & KNOWLEDGE MANAGEMENT

Hill & Knowlton Canada
01.2001 - 01.2002
  • Prepared client specific research reports, monitored trades and online sources for corporate marketing prospects, prepared marketing collateral, researched new business opportunities, and wrote case studies and RFPs for new business prospects.

Education

Diploma in Copywriting -

Blackford Centre
01.2018

Writing for the Web - undefined

University of Toronto
01.2015

Bachelor of Arts - Political Science, English Lit.

Carleton University
01.1995

Skills

  • Copywriting/Copyediting
  • Audience engagement
  • Social media marketing
  • Content strategy
  • Brand development & storytelling
  • Thought leadership
  • Digital marketing
  • SEO strategies
  • Press release writing
  • Ghostwriting

Websites

LANGUAGES

English
Native or Bilingual
French
Elementary
Spanish
Limited Working

Timeline

SENIOR CONTENT CREATOR & STRATEGIST

KUBRA
07.2019 - Current

SENIOR WRITER/EDITOR (CREATIVE SERVICES)

EdgePoint Wealth Management
04.2014 - 05.2018

CONTRACT & DOCUMENT ANALYST

Green Shield Canada/Medavie Bluecross
01.2009 - 01.2014

COMMUNICATIONS SPECIALIST/POLICY ANALYST

CLHIA
01.2005 - 01.2009

INFORMATION ANALYST

Toronto Stock Exchange/Market Regulation Services
01.2002 - 01.2005

MANAGER, MARKETING & KNOWLEDGE MANAGEMENT

Hill & Knowlton Canada
01.2001 - 01.2002

Writing for the Web - undefined

University of Toronto

Bachelor of Arts - Political Science, English Lit.

Carleton University

Diploma in Copywriting -

Blackford Centre

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Michelle Hunwicks