Tenacious performance-oriented sales leader offering proven expertise driving success in regional territories through strategic planning and effective team leadership. Known for strong analytical communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
2026
2026
years of professional experience
Work History
District Sales Manager
PPG Architectural Finishes
01.2021 - Current
Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
Grew YOY sales [Number]% by consistently meeting and exceeding quotas.
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
Championed a customer-first approach within the team, ensuring all representatives understood their impact on overall customer satisfaction and retention.
Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Implemented systems and procedures to increase sales.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
BELTONE | District Manager
10.2018 - 04.2020
Responsibilities Oversaw 12 locations with a total volume of 14,400,000 and 17 direct reports
Developed and executed sales, marketing and operations plans for the corporate stores to grow sales, profits and market share
Insured effective spend on marketing programs through results tracking and analysis of KPIs
Achievements
Awarded 10,000 grand prize for achieving top Amaze sales for Q4 2019
Successfully identified and opened 4 new additional real estate properties to expand coverage and increase revenue in current territory
Developed and executed sales, marketing and operations plans for the 4 new corporate stores
Recruited 2 Audiologists, 2 Practitioners and 3 Hearing Care Receptionists
Prepared a succession plan for internal growth and promotions
Developed and implemented “best practices” and key learnings to Beltone dispensers through site visits and training session opportunities.
District Manager
SEARS CANADA CORP
06.2016 - 01.2018
Reported to the Senior Vice President and oversaw 12 full line stores with a total volume of 240 million, 12 direct reports and a team of over 1,680 employees for Central Ontario and Quebec West
Accountable for monitoring KPI's, results, trends and using them to drive continual improved customer experience
Monitored the implementation and execution of strategic plans, including marketing and merchandising, adhering to operational standards and identifying opportunities to improve performance to support the business and reinvent the Sears brand
Achievements
1 increasing District in Fall 2016 at +13%
Increased IPT's +6%, executed 5 Mass Touch Points Standards of Engagement, Selling Skills Checklist and The Daily Coach
Launched 4 new 2.0 Concept Stores
Executed an Event Runway, Kids World Experience, Sears Cafe, Centralized CSD's, Open-sell Footwear and Cosmetics models
Restructured the Store Leadership and selling teams to improve the overall Customer Experience
Mentored and trained all new District Managers in the company
Trained all Customer Service programs for commissioned and non-commissioned sales teams
Successfully recruited 13 Management members and 2 Visual Presentation Specialists
Led in the execution of the National Visual Directive for the lease line weekly ad set ups and event runways.
District Manager
BEBE
06.2013 - 03.2016
Oversaw 13 locations with a volume of 39 million, 13 direct reports and 260 employees
Responsible for interpreting various trends and strategies in the Canadian marketplace to American executives
Monitored results by creating short-term and long-term strategies, processes and events that ensure positive in-store experience
Ensured service, merchandising and operational excellence were met across all locations
Trained, coached, inspired and led the teams to deliver outstanding client service standards
Ensured the store teams were trained in product knowledge and all required training modules
Ensured district needs were met and sales and profitability were maximized through evaluating and identifying business opportunities to improve growth and profitability
Achievements
Implemented STAR Standards of Engagement, Selling Skills Checklist, Clientele Development and a Daily Coach to improve the overall customer service experience and ensuring repeat business
Top increasing IPT's in the region from 1.25 to 2.00
Driver of IPT's on regional calls with peer group, setting the strategy to improve unit count across all districts
Launched and supported the design of the company's first Pop-up Store in North America
Launched the company's 2.0 Outlet Concept Store in Niagara On the Lake and Vaughan Mills Shopping Center
Improved the opportunities in inventory levels and assortment through taking initiative and implementing a strategic action plan
Reduced aged inventory by developing stronger floor replenishment processes and visual presentation.
District Manager
GAP FACTORY OUTLET, Western Canada & Maritimes
06.2012 - 06.2013
Oversaw 10 locations with a volume of 95 million and 10 Direct reports
Responsible for building and retaining a high performing and diverse workforce of store management within the district
Drove financial results by executing business plans
Created strategic plans of action in partnership with HR, LP and Operations to address district opportunities
Provided strategies and opportunities for retention through monthly one-on-one conversations and individual development plans with direct reports for their continued growth
Consistent awareness of competitive market information and industry changes to share on Region Calls
Achievements
Exceeded 2012 with a 105% increase on budget
Supported two Districts in the interview and selection process, successfully brining on board 7 new managers members
Held the highest overall percentage increase in Region for 2012 by 30% in Customer Experience Surveys
Elected Community Leader for Canada with the best results from the previous years' participation by 90%.
District Manager
LAURA CANADA
05.1999 - 06.2012
Oversaw 12 multi-concepts consisting of Laura, Laura Petites and Laura Plus locations with a volume of 45 million, 12 direct reports and 450 employees
Achieved all key financial objectives by reacting to traffic trends while controlling costs
Fostered high performance sales floors through coaching and development of selling behaviors with store teams
Provided in depth feedback to buying and allocation departments regarding customer feedback, promotions, assortment and inventory levels
Recruited and retained talent
Supported VP to design and execute procedures and programs to increase store productivity
Achievements
Awarded Regional Manager of
12 0 - 01.2007
Selected to relocate to the Calgary region to strategize and develop actions plans to improve and drive results in a District that was on a negative trend
Successfully rebuilt the business through recruiting 16 management
Trained and mentored all new Regional Managers
Trained and developed an outstanding leadership team, consistently producing the #1 sales performance
Succession planned and developed a direct report to be promoted to Regional Manager role
Instrumental in the creation, development and roll out of national customer service training program and Fashion 411 events across Canada
Selected to travel throughout Western Canada to train and develop all stores and Management teams.
Education
High School Diploma -
Hants East Rural High
Milford, NS
Skills
Attract, develop and retain top talent
Sales presentations
Goal setting
Sales analysis
Cross-functional collaboration
Operations
Product allocation
Merchandising oversight
Staff training and development
Analytical problem solver
Goal setting and achievement
Promotional sales events
Affiliations
Passionate leader with broad sales and operations management experience. Recognized for identifying, attracting, developing and retaining top talent. Strong business strategy knowledge and superior business acumen, focusing on the big picture. Persuasive and self-motivated advocate capable of promoting an organization's needs. Strong brand ambassador that can work collaboratively to achieve common success through building and maintaining relationships in challenging situations. Thrives in fast-paced and time restrictive environments.
References
REFERENCEProfessional and Personal References Available Upon Request
Languages
English
Timeline
District Sales Manager
PPG Architectural Finishes
01.2021 - Current
BELTONE | District Manager
10.2018 - 04.2020
District Manager
SEARS CANADA CORP
06.2016 - 01.2018
District Manager
BEBE
06.2013 - 03.2016
District Manager
GAP FACTORY OUTLET, Western Canada & Maritimes
06.2012 - 06.2013
District Manager
LAURA CANADA
05.1999 - 06.2012
12 0 - 01.2007
High School Diploma -
Hants East Rural High
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