Michelle Harber
Los Angeles
Summary
Results-oriented Marketing Communications Manager with over 15 years of experience in developing and executing comprehensive communication strategies. Proven track record in managing both external and internal communications, providing robust field and system support, and driving engagement across multiple platforms. Adept at leading cross-functional teams, enhancing brand presence, and ensuring message consistency.
Overview
14
14
years of professional experience
Work History
Lead Product Marketing Manager
AT&T
06.2021 - Current
- Develop and implement communication strategies to support program objectives, ensuring alignment with corporate goals
- Manage external communications, including press releases, media relations, and social media campaigns, to enhance brand visibility and reputation
- Oversee internal communications, including newsletters, intranet content, and employee engagement initiatives, fostering a cohesive and informed workforce
- Provide field and system support, ensuring seamless communication and information flow between headquarters and field teams
- Collaborate with cross-functional teams to create and deliver targeted messaging and materials, driving program awareness and participation
- Analyze communication metrics to assess effectiveness and identify areas for improvement, ensuring continuous enhancement of strategies
- Lead crisis communication efforts, preparing and delivering timely, accurate information to stakeholders during critical situations
- Managed content creation for various platforms, including websites, social media, and print materials, maintaining high-quality standards
- Conducted training sessions for field teams on communication best practices and tools, improving their ability to disseminate information effectively
- Monitored industry trends and competitor activities, providing insights and recommendations to senior management
Lead Marketing Manager
AT&T
09.2014 - 06.2021
- Developed and implemented national and local marketing initiatives for wireless integrated services
- Executed marketing strategies and tactical plans for national promotions
- Collaborated with internal and external teams for timely media placements and production coordination
- Tracked, analyzed, and communicated campaign performance metrics
- Established and maintained vendor relationships for promotions and events
- Managed a vendor marketing development budget exceeding $250M
- Negotiated contracts and oversaw invoicing for promotional advertising
Lead Marketing Communications Manager
AT&T
10.2010 - 09.2014
- Drove integrated marketing advertising campaigns from inception to optimization with a cross-functional marketing team
- Focused on demand generation, brand awareness, segment and field marketing, corporate advertising, and creative services
- Analyzed online advertising trends and campaign performance to develop business intelligence
- Guided campaign optimization and strategic planning through data-driven insights
Education
Bachelor’s Degree - Business Administration
Skills
- Market analysis
- Content creation
- Crisis communication
- Marketing strategy
- Vendor management
- Campaign performance
- Data analysis
- Training implementation
- Cross-functional collaboration
Timeline
Lead Product Marketing Manager
AT&T
06.2021 - Current
Lead Marketing Manager
AT&T
09.2014 - 06.2021
Lead Marketing Communications Manager
AT&T
10.2010 - 09.2014
Bachelor’s Degree - Business Administration
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