Michelle Gontar
Los Angeles
Summary
Organized and driven Project Manager with experience in artist development and strategic marketing campaigns. Committed to building strong relationships with high-net worth clients and cultivating lasting partnerships. Determined, reliable and dedicated to team success.
Overview
6
6
years of professional experience
Work History
Senior Manager, Product Management and Marketing
Warner Music Group
04.2024 - Current
- Led end-to-end product management and marketing campaigns for 20+ legacy artists under Atlantic, Elektra, and Warner Records, overseeing full lifecycle execution for 60+ physical and digital titles annually across multiple genres. Drove revenue through reissues, anniversaries, retail campaigns, curated vinyl production, and targeted digital strategies.
- Identified and activated high-impact opportunities by analyzing consumption trends, fan behavior, and viral social moments. Developed agile campaigns in partnership with artist management, consistently achieving 15–30% growth in streaming and engagement.
- Collaborated cross-functionally with A&R, legal, licensing, creative, and digital teams to conceptualize and execute new product offerings, including box sets, exclusives, and remasters, while crafting content aligned with artist identity and fan engagement trends.
- Owned marketing budget planning and allocation for multi-channel campaigns, delivering detailed performance reports and insights to senior leadership; refined internal best practices for campaign effectiveness, audience development, and catalog monetization.
Project Manager and Global Catalog Marketing
Secretly Group
10.2022 - 04.2024
- Developed expertise on Secretly Group's multi-genre global catalog spanning 25 years over five labels: Dead Oceans, Jagjaguwar, Saddest Factory, Secretly Canadian, 37d03d. Initiated project creative ideas for artists such as Mitski, Khruangbin, and Bon Iver. Managed campaign budgets, internal and external cross-functional team communication, and project lifecycle execution.
- Prepared creative marketing plans across organic channels (Facebook, Instagram, X, TikTok) highlighting global catalog releases, reissues, anniversaries and archival content across four channels with approximately 10M impressions, 180K engagements for catalog posts over the year. Identified viral opportunities to prepare quick strategy for digital, radio, and sales teams.
- Oversaw operations, coordination, and rollout of original long-form content creation for Secretly Society Podcast including documentary audio series for artist releases, label founder, and guest interviews.
- Partnered with Global Retail Marketing and Direct-to-Consumer store to oversee production for big-box exclusives with Rough Trade, Cargo, Urban Outfitters, Target, Secretly Society Record Club, etc., and artist exclusive stores.
- Identified opportunities for D2C sales and marketing of catalog alongside frontline campaigns, anniversary products, and overstock titles.
Marketing Manager
ATO Records
01.2019 - 01.2022
- Created creative strategy and social planners for label organic channels (Facebook, Instagram, Twitter, TikTok) resulting in an increase of 15K followers.
- Collaborated with Sales, Licensing, and Project teams for launching and growing high profile releases including Brittany Howard, Black Pumas, My Morning Jacket, Primus, and King Gizzard & the Lizard Wizard.
- Oversaw creative initiatives for brand promotions including flyers, content creation, unboxing videos, virtual and IRL events, as well as venue partnerships.
- Liaison between label, artist management teams, promoters, physical sales and DSPs for 50+ album launches over three years of generating sustained growth and increased revenue by approximately 175%.
- Researched and reported tailored weekly digital and marketing analytics for senior management and artist teams to be up to date on engagement, sales, and performance across all social media and streaming platforms.
- Managed rotating intern program, including hiring, overseeing, and being the main point of contact for teaching and day-to-day workflows for up to five interns per semester.
Education
BBA - Management
Baruch College of The City University of New York
New York, NY05.2017
Skills
- Project Management
- Creative Strategy
- Advanced Problem Solving
- Budgeting and Allocation
- Marketing Management
- Vinyl Production
- Campaign Management
- Analytics and Reporting
- Teamwork and Effective Communication
- People Management
Timeline
Senior Manager, Product Management and Marketing
Warner Music Group
04.2024 - Current
Project Manager and Global Catalog Marketing
Secretly Group
10.2022 - 04.2024
Marketing Manager
ATO Records
01.2019 - 01.2022
BBA - Management
Baruch College of The City University of New York
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