Michelle French
Owner/Operator
Fort Langley,BC
Summary
Dynamic business leader with a proven track record at WatermelonTree Baby&Kids, excelling in customer service and financial management. Spearheaded innovative marketing strategies, enhancing brand visibility and driving customer loyalty. Expert in inventory management and team leadership, consistently optimizing operational efficiency and ensuring compliance with industry regulations.
Overview
23
23
years of professional experience
Work History
Owner/Operator
WatermelonTree Baby&Kids
Langley, BC
09.2015 - 01.2026
- Oversaw daily operations to enhance customer service and improve inventory management efficiency.
- Formulated innovative marketing strategies to elevate brand awareness.
- Managed financial transactions, including budgeting and expense tracking for sustainability initiatives.
- Facilitated training and mentorship programs to enhance team performance and operational efficiency.
- Executed process improvements to optimize workflows and boost productivity.
- Cultivated vendor partnerships to ensure procurement of high-quality products at competitive prices.
- Executed comprehensive market research to identify emerging trends and optimize product offerings.
- Monitored and enforced compliance with safety regulations and best practices across all operational activities.
- Oversaw daily business operations to ensure efficiency and productivity.
- Delivered exceptional customer service by promptly addressing issues and fostering customer loyalty.
- Oversaw daily operations to enhance efficiency and streamline processes.
- Addressed customer complaints by gathering essential information to make informed decisions.
- Cultivated robust partnerships with suppliers to guarantee reliable delivery of goods and services.
- Oversaw compliance with relevant regulations, ensuring proper documentation and licensing requirements were met.
- Formulated and executed innovative marketing strategies to enhance brand visibility and expand customer base.
- Formulated comprehensive business plan processes and procedures to enhance product and service quality.
- Managed daily operations, ensuring high-quality customer service and satisfaction.
- Developed and implemented marketing strategies to increase brand awareness and sales.
Production Manager
Pomme Children’s Apparel
Langley, BC
01.2018 - 12.2025
- Executed comprehensive market research to identify emerging trends and optimize product offerings.
- Oversaw daily business operations to ensure efficiency and productivity.
- Delivered exceptional customer service by promptly addressing issues and fostering customer loyalty.
Store Manager
Blueberry Meadows Interiors
Fort Langley, BC
09.2012 - 05.2016
- Oversaw daily operations, ensuring compliance with company policies and procedures.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Completed point of sale opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
Account Executive
Western Living Magazine, Transcontinental Media
Vancouver, BC
04.2008 - 03.2011
- Cultivated strong client relationships, delivering tailored solutions to meet diverse business needs.
- Developed and executed strategic sales plans, driving revenue growth across multiple accounts.
- Conducted market research to identify new opportunities, enhancing competitive positioning within industry sectors.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
Account Manager
Black Press, Business Examiner/Indulge Magazine
Langley, BC
04.2007 - 05.2008
- Established strategic initiatives that enhanced service offerings and increased revenue streams.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Built relationships with customers and community to promote long term business growth.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Presented professional image consistent with company's brand values.
Assistant Manager
Bethesda Christian Association
Langley, BC
04.2003 - 04.2006
- Mentored junior staff, fostering skill development and promoting a collaborative work environment.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Education
Business Owner/Operator 10+ Years
Diploma - Healthcare
Sprott Commuity College
Langley, BCSkills
Customer service
Inventory management
Financial management
Marketing strategy
Team leadership
Process improvement
Vendor management
Market research
Regulatory compliance
Operational efficiency
Business planning
Quality assurance
Brand awareness
Expense tracking
Customer relationship management
Supply chain coordination
Productivity enhancement
Trend analysis
Operations management
Documentation and reporting
Hiring
Staff training and development
Sales negotiation
Personnel management
Negotiation
Relationship management
Languages
English
Professional Working
Timeline
Production Manager
Pomme Children’s Apparel
01.2018 - 12.2025
Owner/Operator
WatermelonTree Baby&Kids
09.2015 - 01.2026
Store Manager
Blueberry Meadows Interiors
09.2012 - 05.2016
Account Executive
Western Living Magazine, Transcontinental Media
04.2008 - 03.2011
Account Manager
Black Press, Business Examiner/Indulge Magazine
04.2007 - 05.2008
Assistant Manager
Bethesda Christian Association
04.2003 - 04.2006
Business Owner/Operator 10+ Years
Diploma - Healthcare
Sprott Commuity College