Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
Established foundational processes for business operations.
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Marketing Director
West Coast Radiology Center
03.1989 - 10.1998
Built strong relationships with industry professionals and influencers.
Developed comprehensive marketing plans in alignment with overall business goals and objectives.
Oversaw the creation of compelling marketing materials, including brochures, and presentations.
Created content and promotional materials to drive engagement and conversions.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Evaluated competitor activity to inform strategic decision-making within the marketing department.
Implemented customer feedback loop, utilizing insights to drive product improvements and marketing message optimization.
Radiology Assistant
Western Medical Center Santa Ana
02.1981 - 03.1989
Promoted a culture of patient safety by participating in departmental safety audits and proactively addressing identified areas for improvement.
Reduced patient wait times by efficiently preparing examination rooms and equipment for radiologic exams.
Maintained a safe work environment by strictly adhering to radiation safety protocols and guidelines.
Supported facility-wide initiatives in areas such as infection control or emergency preparedness, actively contributing to a safe and secure healthcare environment for patients and staff.
Enhanced patient comfort by providing clear explanations of radiologic procedures and answering questions promptly.
Expedited urgent cases by prioritizing scheduling based on medical necessity while accommodating non-urgent appointments within reasonable timeframes.