Summary
Skills
Work History
Education
Languages
Interests
Generic

Michelle Bushell

Calgary,AB

Summary

Detail-oriented digital marketing specialist with a proven track record in social media marketing, content creation, and SEO. Adept at developing strategies that enhance online presence and drive engagement.

Skills

  • Social media marketing
  • Digital marketing
  • SEO
  • Detail-oriented
  • Content creation
  • Digital marketing management
  • Marketing strategies
  • Multi-channel marketing
  • Google analytics
  • Digital media

Work History

Digital Marketing Specialist

Niche Technology Inc.
Calgary, AB
07.2022 - Current
  • Developed and executed comprehensive digital marketing strategies to enhance online presence.
  • Managed social media campaigns, increasing engagement through targeted content creation.
  • Analyzed website traffic and user behavior using analytics tools to optimize marketing efforts.
  • Collaborated with cross-functional teams to align digital marketing initiatives with business objectives.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Enhanced user experience on the company website through strategic design updates and content improvements.
  • Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.

Director, Information Technology

SmartPros Ltd.
Irvine, CA, USA
06.2000 - 02.2002
  • Led strategic initiatives to enhance operational efficiency and drive organizational growth.
  • Developed and implemented training programs to improve staff competency and performance.
  • Oversaw project management processes, ensuring timely delivery of key objectives.
  • Collaborated with cross-functional teams to streamline communication and improve workflow integration.

Product Specialist, E-Learning

Intraware Inc.
Orinda, CA, USA
07.1999 - 06.2000
  • Developed product knowledge to provide expert support and resolve customer inquiries effectively.
  • Collaborated with cross-functional teams to enhance product features based on customer feedback.
  • Conducted market research to identify trends and inform product development strategies.
  • Implemented training sessions for new team members, ensuring consistent understanding of products and processes.

Consulting Manager

Procom Consulting
San Francisco, CA, USA
09.1998 - 09.1999
  • Led cross-functional teams to develop and implement strategic consulting initiatives.
  • Analyzed client requirements to design tailored solutions enhancing operational efficiency.
  • Facilitated workshops and training sessions to improve stakeholder engagement and project outcomes.
  • Developed comprehensive project plans ensuring alignment with client objectives and timelines.

Customer Success Manager

IBM Canada
North York, Toronto, Canada
09.1997 - 09.1998
  • Led customer onboarding initiatives, ensuring smooth transitions and high satisfaction levels.
  • Developed training materials and resources for customers, enhancing product understanding and utilization.
  • Analyzed customer feedback to identify trends, driving improvements in service delivery and product features.
  • Collaborated with cross-functional teams to resolve client issues, fostering strong relationships and trust.

Account Manager

ADP Canada
Vancouver, BC
07.1995 - 08.1997
  • Developed strategic account plans aligning with clients' business objectives.
  • Facilitated training sessions for clients on ADP systems and services.
  • Resolved client inquiries efficiently, enhancing overall customer experience.
  • Maintained accurate documentation of client interactions and feedback for continuous improvement.

Account Manager

ADP Canada Inc.
Etobicoke, ON
05.1993 - 07.1995
  • Managed client relationships to ensure satisfaction and retention.
  • Delivered tailored solutions based on client needs and industry trends.
  • Collaborated with cross-functional teams to streamline service delivery processes.
  • Analyzed account performance metrics to identify growth opportunities.

Education

Digital Marketing Certificate - Social Media

University of Calgary
Calgary
01-2023

Project Management Certificate - Project Management

University of California, Berkeley
01-1999

BBA, Hons. - Marketing

Wilfrid Laurier University
Waterloo, ON
05-1993

Languages

English
Native or Bilingual

Interests

  • I participate in a variety of outdoor recreational activities
  • Drawing and Painting
  • Yoga
  • Passionate about balancing physical health with mental and emotional wellness
  • Gym Workouts

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Michelle Bushell