Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Volunteer Experience
Timeline
Generic

Michelle Buchnea

Toronto,ON

Summary

Strategic and highly motivated marketing leader with over 12 years of experience in progressively senior roles. Currently leading a team of 7 skilled marketers at Wattpad, the world's largest storytelling platform serving 90M+ monthly users. Skilled communicator with the ability to work cross-functionally to implement innovative marketing strategies, programs, and initiatives that drive key metrics for the business.

Overview

16
16
years of professional experience

Work History

Research Director

George Media
01.2013

Analyst

ClearSky Advisors
01.2012

Associate Director, IP Marketing

Wattpad
03.2023 - Current

Associate Director, Product Marketing

Wattpad
01.2022 - 01.2023

Senior Marketing Manager, Creator Community

Wattpad
01.2021 - 01.2022

Senior B2B Marketing Manager

Wattpad
01.2020 - 01.2021

B2B Marketing Manager

Wattpad
01.2018 - 01.2020

Strategic Initiatives Consultant, Corporate Marketing

Manulife
01.2017 - 06.2018

Content Insights Strategist, Corporate Marketing

Manulife
01.2016 - 01.2017

Content and Research Manager

AIMIA
01.2014 - 01.2015

Project Manager, Development

AIESEC (Ecuador)
01.2009 - 01.2010

Education

M.Sc. - Environment & Development

Trinity College Dublin
09.2011

B.Comm. - Marketing & Global Strategy

McGill University
09.2009

Skills

  • Team Leadership
  • Event Management
  • Brand Strategy
  • Budget Management
  • Creative Development
  • SEO & SEM
  • Paid Advertising
  • Email Marketing
  • Social Media
  • Research
  • Data Analysis & Reporting
  • Lead Generation
  • Marketing Automation
  • Product Marketing
  • E-commerce
  • Annual Business Planning
  • Google Data Studio (Looker)
  • Photoshop
  • Spanish (Advanced)

Additional Information

Additional work history & references available upon request.

Volunteer Experience

  • Rouge Gives, President & Chair of the Board, 01/01/2021, Present
  • CatalystsX, Board of Directors, 01/01/2018, 01/01/2022
  • Bloor Information & Life Skills, Board of Directors, 01/01/2017, 01/01/2018
  • GenerationNEXT, ERG @ Manulife, Co-Founder & Co-Chair, 01/01/2017, 01/01/2018, I was a part of the founding committee that spearheaded the Employee Resource Group. It is now 500+ members strong.
  • Toronto + Acumen (local chapter of Acumen), Co-Chair, 01/01/2011, 01/01/2015

Timeline

Associate Director, IP Marketing

Wattpad
03.2023 - Current

Associate Director, Product Marketing

Wattpad
01.2022 - 01.2023

Senior Marketing Manager, Creator Community

Wattpad
01.2021 - 01.2022

Senior B2B Marketing Manager

Wattpad
01.2020 - 01.2021

B2B Marketing Manager

Wattpad
01.2018 - 01.2020

Strategic Initiatives Consultant, Corporate Marketing

Manulife
01.2017 - 06.2018

Content Insights Strategist, Corporate Marketing

Manulife
01.2016 - 01.2017

Content and Research Manager

AIMIA
01.2014 - 01.2015

Research Director

George Media
01.2013

Analyst

ClearSky Advisors
01.2012

Project Manager, Development

AIESEC (Ecuador)
01.2009 - 01.2010

M.Sc. - Environment & Development

Trinity College Dublin

B.Comm. - Marketing & Global Strategy

McGill University
Michelle Buchnea