Michelle Brisebois

Textrix works with emerging innovators in the food and beverage space to help them hone their business model and go to market strategy. Textrix helps companies succeed in scaling swiftly and efficiently and avoid growing uncontrollably unprofitably.

• Defined business model, advantage, and value proposition.
• Identified profitable target segments, marketing channels, costs, revenue streams.
• Search marketing and Web Strategy audit and recommendations
• Software product concept development.

Clients include: Canadian Food Innovation Network, Fluido Ai, SMRT1 Technologies, SAP, Tended Wealth, Westridge Benefits, Little Sister Creative, Estate Greens, Niagara College Food and Wine Institute

• Developed new course to meet employer needs, Strategic Market Analytics for the Beverage Alcohol Industry using Ai-driven simulator.
• Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
• Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions, using techniques to track student participation.
• Evaluated and revised lesson plans and course content to achieve student-centered learning.
• Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.

Led a team of 120+ including: retail, restaurant, direct to consumer (wine club, e-commerce) and non-wine purchasing, business analyst.

• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

Developed, implemented, and monitored monthly campaign roll outs for 100 winery retail stores hosted by major grocery outlets.

• Created campaign brand messaging, collateral materials, customer events, promotional strategies, and new product commercialization.
• Managed creative agency relationship, defining campaign strategy and roll out.
• Leveraged market trends and target audience statistics to effectively and appropriately market products.
• Analyzed marketing and sales data and trends to adjust positioning, strategy, and execution.
• Led research, redesign, and roll out of revitalized retail store design for 100 diverse locations.

• Researched developing trends to stay updated with new ideas and marketing practices for financial services sector.
• Managed creative agency relationship and all campaign themes and messaging.
• Performed market segmentations, targeting and positioning to launch corporate branding initiative "lives grow here".
• Managed marketing budget of $1MM+ and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

• Assessed costs and estimated production capabilities to evaluate economic viability of new food products.
• Launched new value added food products to gain and grow market share with food service and grocery sectors.
• Monitored sales and profitability of products to ensure they were meeting business benchmarks. Worked to mitigate any concerns.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Defined and managed yearly marketing budget of $200K+

• Worked with tier 1 clients (P&G, SmithKline, SC Johnson) to provide contract manufacturing services for over-the-counter and prescription pharmaceuticals.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Built and maintained strong client relationships to drive business growth.
• Prepared manufacturing quotes, negotiated pricing and contracts, materials agreements.

Developed new retort pouch food products, ran plant trials, under direction from marketing and Department of National Defense.