Michelle Bibby
Etobicoke,ON
Summary
Accomplished Marketing and Sales professional with over 15 year's experience, bringing demonstrated
experience in sales with a successful record of expanding network connections through developing trusting
relationships and partnerships.
Overview
15
15
years of professional experience
Work History
Community Relations Manager
Verve Senior Living
10.2021 - Current
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Active and valued lifestyle consultant prior to the opening selling from the pre-open
presentation centre
• Develop & implement residence specific sales and marketing programs to achieve occupancy
targets
• Establish new and existing relationship with prospects, families and health professionals
• Prepare and process agreements and coordinate move ins and outs
• Liaison between residents, families and the operations departments, respond to resident
inquiries and concerns
• Collaborate and implement marketing plans and campaigns
• Conduct tours, sales presentations, engage in community outreach and represent the brand at
sponsorship opportunities and events
Sales Manager
Chartwell Retirement Residences
09.2016 - 09.2021
- Leveraging Chartwell’s consultative sales process to drive occupancy and exceed sales targets.
- Working in the third largest residence within company and maintaining occupancy levels over 90%.
- Grew referral traffic over 25% within first year by networking and building relationships
Media Relations and Marketing Coordinator
CN Tower
09.2008 - 02.2016
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Handled 400+ travel and news media requests annually in addition to strategic development and implementation of plans to meet businesses objectives. Coordinated product launches and press conferences held at the CN Tower’s unique venues
Education
No Degree - Public Relations
Ryerson University
Toronto, ON2017
Bachelor of Arts - Finance
York University
Toronto, ON2004
Skills
- The ability to successfully follow an established sales process, including prospecting and closing sales transactions
Ability to network, multi-task and promote services
Effective communication skills
Computer literate with knowledge of various CRM software, Microsoft and Google applications
Timeline
Community Relations Manager
Verve Senior Living
10.2021 - Current
Sales Manager
Chartwell Retirement Residences
09.2016 - 09.2021
Media Relations and Marketing Coordinator
CN Tower
09.2008 - 02.2016
No Degree - Public Relations
Ryerson University
Bachelor of Arts - Finance
York University
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