Michelle Bernard

Responsible for all brick-and-mortar business results, as well as creating seamless operations within all retail stores

Key accomplishments:

• 15 Global store openings in 2022 - Jan 2025
• Improved employee experience results by 27%
• Development and execution of retail store strategy in new markets and improve resonance in current markets
• Reimagine and organize B2B strategy integrated across retail markets
• Identify and communicate annual organizational retail priorities
• Built and lead 3 Year strategy

KPIs include:

- Quadruple retail revenue within 4 years

- Build brand resonance, affinity and consideration

- Improved NPS scores by 30 points

• Responsible for Team Canada positioning in Canadian Retail Stores and defining an overall market strategy to establish an awareness and drive revenue
• Key accomplishments:
• Defining and building local/global retail and community events, and programming strategies for an all door campaign
• Pioneered the first YVR Retail pop up
• Worked cohesively with internal and external partners to deliver and launch a holistic strategy
• Developing a proposed future structure for the future Team Canada outcomes, and holistically integrate across the organization

• Directed + executed lululemon's Retail Holiday Hubs concept in response to COVID, creating a new agile format to drive revenue
• Responsible for integration of vision, strategy and execution
• Work collaboratively and cross-functionally with different departments holding teams accountable for optimal and timely outcomes
• Built playbook for strategy and technology around new + emerging concept that can be leveraged for future endeavors

• Supported business expansion through store openings, talent attraction strategy, training and team development
• Key accomplishments:
• Drove Regional Results and strategies that produced a 20% 2-year stacked comp growth of 10M regionally in 4 years
• Developed a foundation of leaders supporting Canada growth strategy
• Grew run experiences across Toronto including the 10km race franchises which catalyzed growth in local markets, resulting in a 24% lift in store revenue and a 3-year compounding annual growth rate of 5%
• Directed + executed lululemon's first Experiential Store Concept, creating a sense of brand resonance
• First experiential store saw growth from $3M to $5M within its first year
• Expanded the regional portfolio to include the first mens Local and the first seasonal resort pop-up

• Supported business through store openings, talent attraction strategy, training and team development
• Key accomplishments:
• Executed a comprehensive growth strategy for the store, leading year-over-year sales increase of 20%
• Managed all aspects of business operations, including finances, marketing, community events, social media, and sales targets, demonstrating strong entrepreneurial skills and business acumen
• Inspired and motivated a high-performing team to consistently achieve sales goals and exceed business initiatives, fostering a culture of excellence and teamwork
• Ensured the delivery of the best-in-the-world guest experience, elevating customer satisfaction and loyalty