Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Michelle Battersby

Los Angeles

Summary

Visionary leader with a proven track record at early stage start ups. Launched Bumble across the Asia Pacific, scaling the user base to 3.2 million in Australia. Spearheaded a $7M US fundraising effort and relocated to LA to found my own company - Sunroom acquiring 20,000 creators. Passionate about products that better the lives of women & love giving back to career women via passion projects including my own business podcast via Australia's largest women's podcast network.

Overview

8
8
years of professional experience

Work History

Founder & Chief Marketing Officer

Sunroom
11.2020 - Current
  • Sunroom is a creator monetization platform specifically for women creators.
  • Raised $7M USD in venture capital over three rounds of fundraising.
  • Led the go to market strategy including brand identity/voice/positioning, launch events, talent network, social media & content strategy, press.
  • Scaled the business to $300,000 US/month in sales
  • Acquired 20,000 creators & built out workshops & recourses to help Sunroom creators manage and scale their communities & revenue on Sunroom.
  • Ran an acquisition process and sold to one of our competitors in 2025.

Chief Marketing Officer

KIC
11.2019 - 11.2020
  • Company was founded by two of Australia's most prolific fitness influencers. Gained exposure to working for celebrity brands.
  • Led brand relaunch and app redesign.
  • Restructured organization and guided founders on strategic planning.
  • Led brand marketing, social strategy, events and community engagement initiatives.
  • Built a facebook group to 40,000 members.
  • Doubled paid subscription base within 10 months of joining.

Director of APAC Marketing

Bumble
11.2016 - 12.2019
  • I was the first employee at Bumble in Australia, the 7th globally.
  • I was hired by Bumble's founder in 2016 to lead Bumble's expansion into the APAC region.
  • Grew Bumbles registration base in Australia from 119,000 to 3.2 million over 3 years.
  • Hired the founding teams in Australia and The Philippines. Brought on agencies and contractors in Hong Kong & New Zealand.
  • Led Marketing strategy across the APAC region focusing on experiential marketing, events, activations, social, content, community engagement and ambassador programs.
  • Promoted twice in my 3 years and was with Bumble from close to 0 to a $3 Billion valuation.

Education

Master's Degree - Human Resources Management

The University of Sydney
Sydney
11-2013

Bachelor of Arts - Sociology And Management

The University of Sydney
Sydney
11-2011

Skills

  • Team leadership
  • Strategic thinking
  • Marketing
  • Organizational structurin
  • Visionary leadership
  • Customer acquisition
  • Human resources
  • Social Media
  • Communications
  • Brand Marketing
  • Field Marketing
  • Community Building
  • Talent Management

Interests

Outside of founding my own company I also have three passion projects that keep me tapped into the social zeitgeist:

  • I co-host my own podcast "Biz" through Australia's largest women's podcast network (Mamamia)
  • I run a community "The Anti-Network" which runs free events for women in business around the world I also offer mentoring through this community
  • I write a weekly newsletter on Substack called "The Career Cheatcode" which has over 4,000 subscribers I recycle a lot of that content across my own TikTok & Instagram where I have 100,000 followers

Timeline

Founder & Chief Marketing Officer

Sunroom
11.2020 - Current

Chief Marketing Officer

KIC
11.2019 - 11.2020

Director of APAC Marketing

Bumble
11.2016 - 12.2019

Master's Degree - Human Resources Management

The University of Sydney

Bachelor of Arts - Sociology And Management

The University of Sydney

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Michelle Battersby