MICHELLE ARSENEAU
Fredericton,NB
Summary
Efficient in sales operations with 10+ years of experience in sales. Experience in streamlining sales processes and coordinating cross-functional teams. Known for ability to leverage data analysis skills to identify areas of improvement and implement strategic initiatives. Strong communication, leadership, and organizational skills have facilitated success in fostering collaborative environments, and supporting revenue growth.
Overview
14
14
years of professional experience
Work History
Develpment Director
Helios Cricket Club
Fredericton, NB
04.2025 - Current
- Developed and implemented fundraising strategies to increase funds for the club.
- Monitored compliance with relevant laws, regulations, policies, and procedures.
- Created relationships with businesses, community leaders, and citizens through events to promote the Club and add new sponsors.
Sales Operations Coordinator
Carnigie Learning Canada
Remote
07.2024 - 07.2025
- Acted as a liaison between Sales Team and other departments within the organization ensuring smooth flow of information.
- Coordinated logistics associated with sample product shipments, including ordering and tracking orders.
- Maintained Salesforce data cleanliness by deduping leads, contacts and accounts.
- In Salesforce CRM created contacts, accounts, opportunities, quotes, specialized reports and first line troubleshooting
- Enhanced sales productivity by simplifying processes and evaluating new tools to foster team efficiency.
- Created and updated Spekit app processes
Customer Success Manager & Support
Carnigie Learning Canada
Remote
08.2020 - 07.2024
- Provided customer onboarding and training to ensure successful product adoption.
- Established processes for measuring customer satisfaction rates across multiple channels.
- Managed customer inquiries and complaints in a professional manner.
- Analyzed customer data to identify trends, issues, and opportunities for improvement.
- Conducted regular check-ins with clients to ensure their needs were met, and to gather positive and negative feedback.
- Recorded all customer interactions Salesforce CRM.
- Provided Customer support through Zendesk as well as direct email.
- Assisted in developing training materials related to new products or services being released.
- Identified areas of improvement in existing processes or procedures used for providing support services.
- Coordinated with internal stakeholders to ensure successful execution of renewal processes.
Customer Success Manager
The Value Builder System
Remote
09.2018 - 03.2020
- Full Account Management of subscribers to a B2B Cloud SaaS platform
- Onboarded, trained, expansion, new sales through referrals, first line support & retention
- Coached on platform best practices, business development, marketing, website & social media optimization
- Collaborated with Marketing, Sales & Product Development departments
- Utilized proprietary Platform, Salesforce CRM, Hubspot, Zoom, Goto Webinar, Teams & Zendesk
Manager - Business Development
The Value Builder System
Remote
01.2018 - 09.2018
- Hired, trained, mentored & documented processes for Business Development team
- Researched, prospected, devised outreach strategy & conducted discovery calls
- Created & budgeted special incentive program
- Collaborated with Marketing & Sales departments
- Exceeded team KPIs by 10% quarter over quarter
- Utilized proprietary Platform, Salesforce CRM, Hubspot, Zoom, Goto Webinar & Skype
Consultative Sales Executive
The Value Builder System
Remote
05.2014 - 04.2018
- Full sales cycle with multiple stage SMB Advisors
- Researched, prospected, conducted discovery calls & demonstrated platform & solutions to inbound & outbound prospects.
- Collaborated with Founder/President & Marketing on product, pricing & campaigns
- Utilized proprietary Platform, Salesforce CRM, Hubspot, Zoom, Goto Webinar & Skype
Business Development Manager
The Value Builder System
Remote
12.2013 - 04.2014
- Researched, prospected & qualified new inbound & outbound revenue opportunities
- Supported Account Executives by booking sales calls and providing research on prospects to customize demo
- Collaborated with Marketing to develop targeted strategies & messaging to drive opportunities for new business
- Exceeded targets for calls booked & converted opportunities
- Utilized proprietary Platform, Salesforce CRM, Hubspot, Zoom, Goto Webinar & Skype
Enterprise Business Representative
Salesforce
Saint John, NB
05.2011 - 09.2013
- Business Development for Salesforce Marketing Cloud
- Researched, prospected & qualified high quality leads new searched & existing Salesforce accounts
- Supported a team of 6 Enterprise Sales Account Executives
- Created social media Topic Profile for the Account Executive to demonstrate
- Collaborated with Account Executives & CRM side of Salesforce on sales strategies
- Utilized Salesforce, Radian6 Engagement Console, Buddy Media, & Goto Webinar
Education
Bachelor of Arts - Psychology
UNBSJ
Skills
- Salesforce CRM
- Process creation and improvement
- Cross-functional coordination
- Reporting tools
- Sales team support
Professional Development
- Challenger Sales Training, 2017
- Sandler Sales Training, 2012
Affiliations
Fundraising and securing sponsorship for a local non profit cricket club in Fredericton,NB.
Timeline
Develpment Director
Helios Cricket Club
04.2025 - Current
Sales Operations Coordinator
Carnigie Learning Canada
07.2024 - 07.2025
Customer Success Manager & Support
Carnigie Learning Canada
08.2020 - 07.2024
Customer Success Manager
The Value Builder System
09.2018 - 03.2020
Manager - Business Development
The Value Builder System
01.2018 - 09.2018
Consultative Sales Executive
The Value Builder System
05.2014 - 04.2018
Business Development Manager
The Value Builder System
12.2013 - 04.2014
Enterprise Business Representative
Salesforce
05.2011 - 09.2013
Bachelor of Arts - Psychology
UNBSJ
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