MICHELE HELOU
Pharmaceutical Marketing/Sales Professional
Mississauga,ON
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Sales Representative
Takeda Pharmaceuticals, GI
Toronto, ON
2019.11 - 2021.03
- Sales representative selling Dexilant to both GP and Specialty targets (120 total)
- Achieved over 100% sales target for 8 consecutive months
- Developed numerous business plans outlining key performance metrics and targets for the territory
Associate Product Manager, Neuroscience
Shire/Takeda Pharmaceuticals
Toronto, ON
2018.03 - 2019.11
- Developed brand plans and marketing strategies with the cross-functional partners on three distinct brands within Neuroscience
- Worked along-side the marketing agencies on strategy development and tactical execution of promotional materials
- Collaborated with all cross-functional partners and sales team on ensuring brand and sales objectives were met
Senior Marketing Sales Coordinator, Neuroscience
Shire Pharmaceuticals
Toronto, ON
2017.03 - 2018.03
- Developed brand plans and marketing strategies with the cross-functional partners on three distinct brands within Neuroscience
- Worked along-side the marketing agencies on strategy development and tactical execution of promotional materials
- Collaborated with all cross-functional partners and sales team on ensuring brand and sales objectives were met
Product Associate
ANTIBODY Healthcare Communications
Toronto, ON
2014.09 - 2017.05
- Responsible for the creative marketing strategies and brand plans as well as the tactical outputs for nine brands across multiple therapeutic areas
- Responsible for business development and identifying gaps within clients business/strategy plan
- Successfully launched three new drugs to the Canadian market across various therapeutic areas
- Developed and executed rep marketing tools to be used in the Canadian market
- Developed and executed direct to consumer marketing tools to be used in the Canadian market
Account Coordinator
JSA/GSW Inventiv Health
Toronto, ON
2013.01 - 2014.09
- Developed creative marketing strategies and tactical outputs alongside the cross-functional team
- Managed all external PAAB and vendor correspondences
- Managed all day to day client communications and client status calls
- Successfully helped launch two new drugs to the Canadian and US markets
Primary Care Marketing Intern
Pfizer Pharmaceuticals
Montreal, QC
2012.05 - 2012.09
- Compiled data for ROI research for specific brands
- Helped create internal/external brand marketing tools working alongside agencies
Corporate Communications Intern
Pfizer Pharmaceuticals
Montreal, QC
2010.06 - 2012.05
- Worked on company events, product launches and various administrative tasks
- Assisted with press conference preparations including interacting with stakeholders and government officials
Public Affairs Intern
Pfizer Pharmaceuticals
Montreal, QC
2009.05 - 2009.09
- Created a SharePoint filing system for the department
Clinical Research Intern
Pfizer Pharmaceuticals
Montreal, QC
2008.05 - 2008.09
- Archived and electronically documented over a thousand clinical studies using archiving program
- Worked on company events, product launches, and various administrative tasks
Education
Graduate diploma - Public Relations and Communications
McGill University
2011.01 - 2013.01
Bachelor of Science - Psychology/Neuroscience
Dalhousie University
2007.01 - 2011.01
Skills
Client Service
Marketing
Account Development
Strategic Planning
Data Analytics
Timeline
Sales Representative
Takeda Pharmaceuticals, GI
2019.11 - 2021.03
Associate Product Manager, Neuroscience
Shire/Takeda Pharmaceuticals
2018.03 - 2019.11
Senior Marketing Sales Coordinator, Neuroscience
Shire Pharmaceuticals
2017.03 - 2018.03
Product Associate
ANTIBODY Healthcare Communications
2014.09 - 2017.05
Account Coordinator
JSA/GSW Inventiv Health
2013.01 - 2014.09
Primary Care Marketing Intern
Pfizer Pharmaceuticals
2012.05 - 2012.09
Graduate diploma - Public Relations and Communications
McGill University
2011.01 - 2013.01
Corporate Communications Intern
Pfizer Pharmaceuticals
2010.06 - 2012.05
Public Affairs Intern
Pfizer Pharmaceuticals
2009.05 - 2009.09
Clinical Research Intern
Pfizer Pharmaceuticals
2008.05 - 2008.09
Bachelor of Science - Psychology/Neuroscience
Dalhousie University
2007.01 - 2011.01