Michele ALLEN
Monterey,CA
Summary
Experienced marketing and social media professional with a strong background in public and client relations, news gathering, writing, and presentation. Known for achieving results by strategically solving problems and implementing creative solutions. Thrives in high-pressure environments, consistently delivering exceptional performance under tight deadlines.
Overview
26
26
years of professional experience
Work History
Underwriter
KAZU Radio
01.2024 - Current
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
- Boosted sales by consistently engaging with customers and addressing their needs effectively.
- Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
- Provided exceptional customer service, resulting in numerous positive reviews and referrals.
- Expanded customer base through targeted prospecting and networking efforts.
- Negotiated contracts skillfully, securing favorable terms for both company and client.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
Communications Manager
Community Human Services
03.2022 - 12.2023
- Develops, implements and oversees comprehensive communications and marketing plan intended to advance Community Human Services’ mission, including engaging constituents, the general public, and strengthening the organization’s program messages.
- Leverages proficiency in Canva, Photoshop and other design programs to develop, design, and produces variety of social media posts, reels, stories, flyers, brochures, banners, signs, email blasts, and other promotional materials.
- Established and maintained working relationships with media representatives. Negotiated with marketing partners to obtain most cost-effective pricing for Agency spending.
- Managed social media platforms and utilized metrics to increase engagement and campaign performance. Creates regular social media posts to build Agency presence on Social Media Platforms.
- Redesigned and updated website with engaging and current content to enhance navigation and improve visual appeal.
- Prepared Communications department budget with Executive Director. Generated monthly performance reports, reviewing and communicating communications campaign successes to Agency Board.
- Executed fundraising campaigns for online, print and other advertising mediums. Planned, wrote and created quarterly newsletter to keep donors, organizations and individuals informed of Agency events, grants and programs.
- Drafted and distributed press releases to media contacts to share important Agency information.
Communications Operator
Cal-Fire
07.2019 - 03.2022
- Direct communication with public/other agencies on emergency calls for San Mateo/Santa Cruz Counties.
- Dispatch/documentation tracking of Cal-Fire resources to incidents State-wide
- Tracking of Unit personnel/resources on a daily basis for accountability purposes.
- Utilize a variety of programs including but not limited to: Altaris CAD, IROC
Traffic Anchor
I-Heart Radio
09.2000 - 07.2019
- Report traffic information for the highest rated local Morning news program on the Central Coast on the NBC/ABC affiliate.
- Gather information and produce numerous reports each hour for live television broadcast.
- Actively participated in the station’s annual “Share Your Holiday” campaign to raise funds for the Salvation Army.
- Report traffic for the local I-Heart Radio stations in the Salinas/Monterey Market (4 Stations).
Public Relations/Media Coordinator/Marketing Director
California International Airshow
04.2004 - 10.2014
- Responsibilities included overseeing all aspects of marketing: including managing a yearly budget of over $70,000, development of 70-page color program, promotional/print materials, and business advertisements, creating TV and Radio advertising materials, direct mail campaigns via email (Constant Contact), managed volunteer marketing team of 15-20 individuals
- Held accountable in administering various facets of media coordination for the air show, including press releases to all media, coordination of performer/press interviews and performer events to promote the airshow, set-up and management of media tent/area.
- Took charge in conceptualizing and developing layouts for flyers/mailers for Salinas/Monterey partners as well as in coordinating sponsorship opportunities for Airshow with Media/Client partners and followed thru with pitch meetings with possible sponsors.
- Introduction, development and management of New Airshow website as well as Airshow Social Media Marketing Tools including Facebook, Twitter et al.
Promotions Director/Morning Air Talent (as Shelly Hayes)
KWAV Radio
09.1999 - 06.2004
- Assumed full responsibility in directing on-air contests and promotions, which included creative ideas, client relations, and acquisition of prizes, execution, and wrap-up.
- Directly supervised all aspects of media relations; managed press releases and other media contacts; and programmed and administered KWAV website.
- Initiated various programs, including “Teacher of the Month,” “The Loyal Listener Club Birthday Club,” and “Day of Remembrance,” a ceremony on the steps of the Steinbeck Center commemorating the anniversary of 9/11 terrorist attack.
- Played a substantial role in setting a new record in program ratings: Women 24–54 and Persons 25–54.
Education
Some College (No Degree) - Radio/TV Journalism
San Jose State
San JoseSkills
- Social Media/Communications
- Public Relations/Marketing
- Organizational Leadership & Problem-solving
- Dealing with Public
- Working under Pressure/Team-Work
- News/Information Writing
- Customer relationship building
- Sales presentations
- Complaint handling
- Follow-up communications
- Client service
Affiliations
- Board Member, EARS | California International Airshow
- Media Coordinator, Cherries Jubilee, Salinas Valley Memorial Foundation Yearly Fundraiser 2008-2010
- Junior League of Monterey County
Timeline
Underwriter
KAZU Radio
01.2024 - Current
Communications Manager
Community Human Services
03.2022 - 12.2023
Communications Operator
Cal-Fire
07.2019 - 03.2022
Public Relations/Media Coordinator/Marketing Director
California International Airshow
04.2004 - 10.2014
Traffic Anchor
I-Heart Radio
09.2000 - 07.2019
Promotions Director/Morning Air Talent (as Shelly Hayes)
KWAV Radio
09.1999 - 06.2004
Some College (No Degree) - Radio/TV Journalism
San Jose State
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